Do you know Matt Smith, one of Britain's leading actors?
Born in 1982, he became known worldwide for his role in the BBC TV drama "Doctor Who. This is a national long-running series that has been broadcast since 1963, and Matt was selected to play the main role of the Doctor at the age of 26, the youngest actor ever selected.
He has since appeared in the "Netflix" production series "The Crown" (2016-), as well as films such as "Last Night in Soho" (21) and "Mobius" (22).
This time, Paul Smith approached this popular actor. The role will be a campaign model for the fall/winter 2023 and spring/summer 2024 seasons.
Matt will discuss his appointment as follows.
Paul Smith has long offered classic, original, and colorful tailoring. Paul Smith himself, at the center of it all, is a legend himself. It has truly been a privilege to work with Paul and get to know him personally. He continues to push the boundaries of life and art, making [Paul Smith] a consistently iconic British brand. Not to mention stylish."
The campaign visuals for the fall/winter 2023 season were inspired by Paul Smith's minimalist black-and-white campaign visuals from the 1990s.
Matt wears the brand's signature tailored jackets, suits, and coats. All are simple portraits, yet the visuals have a strength that keeps the viewer riveted.
Official site of Paul SmithThe video, which is now available on the website, is also a must-see. Expectations are high for what kind of chemical reactions the two will create in the future.
