NEWS

Translated By DeepL

It's not just nostalgic. BB550, created by Disize Never That and New Balance, is also trendy.

The other day,Opened "Frame GalleryThisisneverthat" has also become a hot topic of conversation since it released its first "thisisneverthat" collection in 2007. The brand is teaming up with New Balance again to release a special pair of shoes.

. This time, we have created a new model based on the BB550, a reissue of the PRIDE 550 basketball shoe released in the 80's. Let's check out the look we received first.







The look was modeled by "everyone" from "everyone.good day for business and lawsuits (trial day)Mr. , of District Vision, Inc.Max Vallot, ,NYAPI."DJ ffan of .

The lived-in space and the slightly snooty mood of these shoes are a strange match.




thisisneverthat x New Balance550 ¥22,000

Some people must feel that the atmosphere is somewhat nostalgic.

The design of this item was inspired by skate and hiking shoes from the 1990s. . For example, the washed canvas is combined with a black outsole, and the shoe lace holes are eyelets often used in hiking shoes.

Furthermore, the "N" logo has been crafted with cracked vintage leather to give it a used look.

They come in three colors: lavender, brown, and green. Of course, they fit in with a street style, while the pop colors of lavender and green make a statement when paired with simple coordinates.

The first sale is scheduled to begin on August 24 (Thu.) at the Frame Gallery in the basement of the Dis is Never That flagship store in Harajuku, Tokyo. If you want to be one of the first to get your hands on one, be sure to check it out. The shoes will also go on sale at New Balance stores and the official online store from September 7 (Thu.).

This is a limited collaboration product that you can only get now, so don't miss out if you are interested.

INFORMATION

thisisneverthat® x New Balance550

Release date: August 24 (Thursday)

Frame Gallery
Address: B1, 4-27-6 Jingumae, Shibuya-ku, Tokyo
Phone: 050-1342-5692
Hours: 12:00 - 20:00
Official Instagram
Official Online Store

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