Challenge or adventure? We bring you the story behind the birth of Journal Standard x adidas Originals, along with scenes from the launch party.

The trefoil logo, which is based on the motif of a laurel crown, and the three lines that run the length of the shoe. It is no exaggeration to say that everyone has seen, or perhaps even worn, adidas Originals sneakers at least once.

Among them, "SUPERSTAR" boasts of its deep-rooted popularity. No need to explain anymore, right? Now, JOURNAL STANDARD has released an exclusive model of the "SUPERSTAR LUX" series that retains the iconic look but adds a luxurious touch with all-leather specifications.

We introduce the story behind the birth of the exclusive model, along with scenes from the party held at Journal Standard Omotesando to coincide with the launch!

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It was Friday, October 20. On that day, Journal Standard Omotesando was all about adidas Originals. The trefoil logo was everywhere on the exterior and interior.

The launch party, held to celebrate the release of the "SUPERSTAR LUX" by JOURNAL STANDARD, featured not only the actual product on display and for sale, but also performances by leading DJs, making it a hot night befitting the launch of such a special new sneaker.

Looking at the exclusive "SUPERSTAR LUX" models laid out on the wall for the launch party, one could see how much passion "Journal Standard" has put into these sneakers.

However, the "white and black" color scheme is a staple of the adidas Originals lineup. So why is it so dazzling? Those with good intuition may have already noticed. This "SUPERSTAR LUX" series is actually only available in black and beige inline. The "white and black" standard color scheme created by "Journal Standard" is said to be the first of its kind for "adidas Originals".

To be honest, what is currently gaining momentum is the "Terrace Series," a style that was popular in the UK in the past, such as "SAMBA" and "SPEZIAL. In this context, I thought that basic models that can be worn in any style, such as the "STAN SMITH," would come in the future. We chose "SUPERSTAR" as the base for the exclusive model because we thought it was a model that we, as a select store, could introduce to the future, while maintaining the standard that adidas Originals is known for.

This is how Jun Kurihara, director of Journal Standard, describes the brand. He also spoke to us about the coloring, which he says is a particular passion of his.

Inline is a one-tone model that is more suited to business and formal wear. In the case of "Journal Standard," we chose a color scheme that is unique to "SUPERSTAR" so that it can be easily worn with casual styles. Of course, my intentions were not the only ones, and the other party's opinion was also very important. I wanted to make a sneaker that people would always want to have and would be glad to have, so I decided to go with this color scheme! I thought, "This is the color!

Perhaps it is the opposite of what "SUPERSTAR LUX" is aiming for, but I think it was done in a "JOURNAL STANDARD" way. But I think we were able to do it in a way that is very "Journal Standard" in its own way. It would go well with clean styles such as jackets and coats, and on the other hand, it would also fit perfectly with casual styles such as denim. Furthermore, the sneakers can be worn in any season, so in that sense, I think they are a sneaker that you will be glad you have.

Despite its lightweight appearance, the dignified, almost dignified, feeling you get when you pick it up may be because it carries the passionate thoughts of Mr. Kurihara and many other people.

Now, let me share with you some of the excitement of the launch party.

The top performer of the day was NOS-K a.k.a KIKUMARU, a talented rapper whose name is well known in the MC battle community.

With the momentum from the recent release of their latest album "0" at the end of last month, which featured a splendid lineup of guest performers and producers, they were blasting the venue right from the start.

DJ WATARAI, who continues to provide music not only for HIPHOP but also for R&B artists, was the next to excite the audience.

Chill and moody tracks filled the venue and created a sense of unity towards the finish, even involving passersby who had no idea the party was taking place.

And to close out the party, MURO, Japan's world famous King Of Diggin'.

The audience was at its peak of excitement with his skillful turntable handling and deep music selections that would make even the most seasoned musician groan. The Journal Standard Omotesando was filled to the brim with people who could hardly move.

Journal Standard Omotesando was filled with many fans of "Journal Standard" and "adidas".

Let's conclude with some fun snaps of the visitors.

The "SUPERSTAR LUX" exclusive model is available in stores andonline siteIt is now on sale to rave reviews at We strongly recommend that you get it as soon as possible.

Photo_Yu