LA-based fashion and lifestyle brand MAD Happy lands in Japan for the first time, with DSMG-exclusive collaborative items.

This is the first time that this must-have brand has arrived in Japan from LA, all the way across the ocean.

The brand is called Madhappy, and since its establishment in 2017, it has been working to contribute to the community by focusing on efforts to reduce preconceptions related to mental health.

The company's philosophy has been enthusiastically received by celebrities who share its philosophy, and it has attracted attention as a favorite of Jay-Z, Dua Lipa, Hailey Bieber, and others.

MAD Happy is currently holding a pop-up at Dover Street Market Ginza. The pop-up includes a limited-edition collaboration with Dover Street Market Ginza, as well as the brand's second collaboration with UGG®.

FLEECE CREWNECK ¥27,500

FLEECE HOODIE ¥29,700

SPORT CAP ¥7,700

CLASSIC ULTRA SHORT ¥27,500

TASMAN ¥22,500

Ed Davis, a former core member of "BRAIN DEAD," has joined the brand as art director this season. The collaborative items with "Dover Street Market GINZA," for which he created the artwork, are well worth a look.

The pop-up will run through Friday, November 24, so be sure to visit!