Recently, a new conceptMADE STRONG"DR. MARTENS is fresh in our minds for holding the "DR. MARTENS MADE STRONG TOKYO" event to commemorate the launch of the "Dr. Martens" brand.
The event was a great success with music live performances, fashion shows, and an exhibition that preceded the launch of the new "14XX" collection, and other content that men and women of all ages could enjoy.
The fashion show, in particular, featured a variety of free and avant-garde styles in keeping with the "Made Strong" concept. In this issue, we take a look back at these looks and introduce the appeal of "Dr. Martens," which encourages self-expression.
In the men's look, many styles were seen with the hems of pants in the boots or with socks.
Also, items with a design that works, such as these cow print shoes, will be very useful as a basic styling addition.
Shoes with flashy designs tend to be avoided, but the great thing about "Dr. Martens" is that they still blend easily into a coordinated look.
Another fun trick is to change the laces. The trick is to match the color of the boots with other items, as in the look with the yellow laces, the iconic color of "Dr. Martens" boots.
For women, knee-length boots with a big impact can be worn with short bottoms for a modern look. Dr. Martens' long boots are one of the models that embody "strength" and give off a presence just by wearing them.
There were many visitors wearing their favorite "Dr. Martens" shoes. They were expressing themselves in their own way in their own fashion.
The brand has been loved for a long time, and this event was designed for both existing fans and those who have never worn "Dr. Martens" before to enjoy the brand in a flat environment.
For those who missed the event, here is a more detailed report on the mood at the site.
First of all, on the wall immediately after entering the store is a chronological table that shows the history of "Dr. Martens" at a glance, from the brand's birth to the present.
There were also a variety of hands-on activities for both children and adults, including a boot-shaped object where visitors could leave messages, a stamp rally, and a photo booth.
And through the exhibition of the new "14XX" collection, the new strength of "Dr. Martens" is embodied.
In addition, Novel Core and ZOMBIE-CHANG made the audience even more excited with their live performance, which was the main attraction of the event.
Dr. Martens" is now loved beyond borders and generations, and boasts overwhelming name recognition. This event was a suitable turning point for the company to make a leap forward to the next generation.
For more information about MADE STRONG or about the new "14XX" collection of items, please contact us,this way (direction close to the speaker or towards the speaker)Check it out from
