NEWS

Translated By DeepL

Camper overturns the conventional wisdom of footwear: Debut of "ROKU," a cyclical shoe made from 6 freely customizable parts. Up to 64 ways to create!

You think you've got him, but he slips away and makes you want to chase after him. [ClaireCAMPERThat's what the brand is all about.

The past few years have been especially remarkable, with items that shine with the brand's character, and then the world is overwhelmed with creativity beyond imagination, and not many brands can entertain us like this every month.

This time, the shoes can be customized in 64 different ways, according to the company. Please read more below.

The new line is called "ROKU. The number "6" in the item's name is a key feature of this new line, which claims to be "the most innovative unisex line ever conceived, combining design, performance, and sustainability.

This work was developed not as a mere shoe, but as a shoe that can be worn endlessly. It inherits the concept of the brand's longtime icon, "WABI," and is composed of six interchangeable parts as an ergonomically designed, assembled shoe, while keeping the keywords simple, sincere, humble, and sustainable in mind.

Specifically, there are six parts to the shoe: a one-piece knit upper, 3D sock, cushioned footbed, two types of laces, and a lightweight XL EXTRALIGHT® SUSTAINABLE+ outsole, each available in four colors (black, white, red, and earth), The six parts are available in four colors (black, white, red, and earth) and can be freely customized to create a pair. It is exciting to see the atmosphere of the finished product change depending on your choice.

Camper" is not only interesting in its design. The company is also actively involved in sustainable activities, and in the case of this work, all parts contain 511 TP10T of scraps and by-products recovered from the manufacturing process.

And while it is made with minimal materials, it is also reusable, reducing CO2 emissions and contributing to the brand's ultimate goal of "zero waste. Furthermore, since no adhesives are used, they can be easily disassembled, replaced, and reused at the end of their useful life.

This work overturns the conventional way of making and selling footwear. The fact that users can intervene in the shoemaking process to create a free pair of shoes fits in with the current trend toward diversity. For more information on sales and other details, please check the brand's official website.

And this is a good opportunity to learn more about "Camper"! If you want to know more about HOUYHNHNM'sFeature article herePlease read the following.

INFORMATION

CAMPER

Official Site
Official Instagram
*Parts sales are limited to Eshop and Camper Shinjuku Flags. Other availability may vary by store. Please contact each store for details.

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