LACOSTE has just sent us a new campaign visual.
The catchphrase for this year's exhibition is "PLAY BIG. It is an attempt to add artistry to the elements of sports and fashion that we have cultivated so far, but first, please take a look at the statement.
Play big. Live big. Take on big challenges.
With great confidence, boldly, freely, creatively and elegantly.
The world is your playground, your field, your stage, and your runway.
It is up to you to decide what kind of game you want to play.
The campaign features an oversized crocodile with its mouth wide open, approximately 8 meters long and 3 meters high. It is a special work made of mesh, polo shirt cotton piqué, and other materials unique to Lacoste, and was created by two artists, Dutchman Imr Asha and Englishman Ibrahim Joya.
And shown with the big crocodile are the six ambassadors of the brand. They are professional tennis players Novak Djokovic and Venus Williams, actors Pierre Niné, Ahn Hyo-seop and Wang Yibo, and singer and model Jung So-mi.
Novak Djokovic
Venus Williams
Pierre Niné.
Jeon So-mi
Ahn Hyo-seop.
Wang Yibo.
This visual shows how large the crocodile is. If I may be so selfish, I would love to see the actual crocodile in Japan (laughs). It looks so realistic that I'm sure Lacoste fans would love to see it in person.
