Manastash, which has the philosophy of "creating functional outdoor wear while using environmentally friendly materials," has been using hemp as a material since the company was founded. Manastash, which upholds this philosophy, has valued the hemp material since its establishment.
It is comfortable to the touch, absorbs moisture and perspiration, and is perfectly durable. Furthermore, this natural material does not require the use of chemical fertilizers or pesticides, making it an earth-friendly material.
Even a cursory mention of hemp shows its versatility, but in this collaboration with JOURNAL STANDARD, we have once again put the spotlight on this hemp.
The lineup includes a fictional tour T-shirt inspired by the "HEMP TOUR" that the founders of "Manastash" undertook in 1995 to promote "hemp," as well as T-shirts, shorts, and paint pants featuring the early "Manastash" logo. All of these items are made of an original blend of hemp cotton, and are finished with a combination of comfort, texture, and strength. The collection goes back to the brand's identity.
To celebrate the launch, an event will also be held at the Omotesando men's store of "Journal Standard" on Friday, June 14. Entrance free and free drinks. Since it's Friday evening, let's make a toast to the history of "Manastash!