Last December, Lacoste opened a store in Harajuku, Tokyo.In addition to selling new clothing and shoes, the store also offers a polo shirt customization service, sells vintage clothing, and has a café where customers can enjoy drinks and snacks, all of which add to the brand's multifaceted appeal.
One of the contents of the Harajuku store is the "My Lacoste Artist Program". This is a project to release limited-edition collections with crocodile motifs by teaming up with artists who are active in a variety of fields. For the first program, we teamed up with MHAK/Masahiro Akutagawa, and for the second program, we teamed up with Ken Kagami.
This third installment of the series features Nana Soeda. For those who are not familiar with her work, she creates two-dimensional works and animations based on the theme of cheapness, influenced by toys and counterfeit mascot characters found in Asian shopping malls. The dark characters depicted in her works are cute, but at the same time, they seem to be appealing to the viewers.
Nana Soeda
Three items were created with Mr. Soeda: T-shirts, sweatshirts, and caps. Each one has a unique graphic touch with the word "Harajuku" attached to it.
T-shirt ¥14,300 each
Sweatshirt ¥25,300 each
Cap ¥13,200
They all went on sale on July 5. Please note that they are only available at the Harajuku store.
