Collaboration is difficult to sustain. . There are very few places that are able to continue to do so. In this respect, Margaret Howell and Edwin are unusual. They celebrated their 20th anniversary last year, and they have a new collection coming out in the fall/winter of 2024.
This season, we have adopted yarn recycled by the "CO:RE Project," which circulates denim that is no longer needed and is brought to Edwin stores. These are then cut into scraps and mixed with organic cotton to create an original denim fabric developed in collaboration with Edwin.
Men's Jacket ¥52,800
Men's Jeans ¥40,700
Men's Pants ¥46,200
Women's Jeans ¥40,700
Women's Jacket ¥52,800
Women's skirt ¥38,500
The items are made with a sense of relaxation. The items have a relaxed feel, and are finished in a simple way, with details piled up with reference to archives and other sources. This collaboration, which cannot be made by one brand or the other, is a product that brings out the best of both.
