Beats' new earphones are the Powerbeats Pro 2, with comments from Shohei Ohtani, LeBron James, and Lionel Messi!

beats has announced its new wireless earphones, the Powerbeats Pro 2. This is the first new product in the Powerbeats series for sports and workout in about six years, and it is an update that does not disappoint.

First, the "Powerbeats" series alone is noteworthy for its workout-oriented updates.

For example, the wearing comfort. Tested on about 1,000 athletes, the earhooks are made of a nickel-titanium alloy, which allowed us to reduce the weight by 20% compared to the previous model, while also providing a high degree of flexibility and comfort. Coupled with the five types of ear tips included, the uncomfortable fit is also an attractive feature.

And now, heart rate monitoring is also supported, with an LED optical sensor pulsing more than 100 times per second to measure blood flow for optimal workout pacing. In Japan, three apps are supported: "Nike Run Club," "Slopes," and "YaoYao - Jump Rope.

Of course, it is also sweat-resistant and water-resistant with an IPX4 rating for use during training in a variety of conditions.

Powerbeats Pro 2 ¥39,800

Four colors are available.

The Powerbeats Pro 2 also uses the same Apple H2 chip as the second generation AirPods Pro and AirPods 4. Power efficiency has been greatly improved, allowing for up to 45 hours of playback with the use of the charging case and up to 10 hours of playback with the earbuds alone. The charging case is also 33% smaller than the previous model and is the first Beats case to support wireless charging.

The acoustic aspect has also been redesigned. From things like personalized spatial audio and dynamic head tracking, to an external sound intake mode that is ideal for exercise and active noise cancellation for focused content enjoyment. In addition, there is an adaptive equalization feature that senses wearing conditions. This automatically adjusts bass and midrange frequencies in real time, making it difficult to perceive changes in sound due to variations in wearing conditions.

The Bluetooth® standard is Class 1 Bluetooth®, which is said to be usable up to 100 meters away. The left and right earbuds are equipped with three voice-sensing acceleration sensors and high-performance microphones that boast greater accuracy than ever before. Coupled with the "voice separation" feature and other benefits, the call performance is also a no-brainer.

In addition, we have now launched our "Listen to Your Heart" campaign and released a movie featuring Shohei Otani, LeBron James, and Lionel Messi. Comments and movies have been received.

Shohei Ohtani's comment
I feel very special to be a part of this campaign alongside LeBron James and Lionel Messi. Whether you are an athlete competing on the big stage or just starting out in sports, it is important to be in touch with your heart, and through our partnership with Beats, we are pleased to bring this message to you.
Comments by LeBron James
I have been a big fan of the Powerbeats series since its inception, and I am excited to see this new evolution in the form of the Powerbeats Pro 2. Music is the driving force behind my workouts, and PowerbeatsPro 2 will take the already iconic Powerbeats series to new heights.
Lionel Messi's comments
We are athletes competing in different fields, but we share a passion for peak performance. This campaign shows that it is the mind that brings out the true power. In other words, each of us is driven by our hearts and pushes the limits throughout our careers.

This is likely to be a popular orange. They go on sale Thursday, February 13, so if you hurry, you can get them in time for Valentine's Day. Some sports do not recommend the use of earphones during exercise, so please be careful around them.