The increase in the number of midsummer days, the strong sunlight, the feeling of freedom after the Corona disaster, the spread of light-controlling lenses, fashion trends, and so on. In recent years, various factors have combined to increase the number of people wearing sunglasses and eyewear with colored lenses.
Another interesting brand has landed in Japan for the first time in preparation for the coming season when the sun's rays will become stronger. It is a brand from Melbourne, Australia, established by two designers who are active in various brands.RADIO EYEWEAR〉.
Inspired by music and street culture, the frames are handmade from biodegradable 100% plant-derived acetate, with 100% lenses that protect against both UV-A and UV-B. The quality is solid with a modern twist. The lenses are handmade from 100% plant-derived acetate.
Seven designs were developed in Japan.
The Blues, ¥25,300 each (Beacon)
As the name suggests, "The Blues" is inspired by the blues musicians of the 50s and 60s. The thick temples and narrow center of the head are designed to be crisp and clear.
(Radio Eyewear) Sound Bite, ¥24,200 each (Beacon)
Packed with the air of the 2000s when times were changing, "Sound Bite" is now oval-shaped. It is popular for its volume, which makes it easy for anyone to wear.
(Radio Eyewear) Cassette, ¥25,300 each (Beacon)
The Wellington-framed "Cassette" is an old-fashioned sunglass shape inspired by the 1950s, combining mid-century design with rock 'n' roll.
(Radio Eyewear) Turbulence, ¥27,500 each (Beacon)
Turbulence", meaning turbulence, comes from the rave and techno scenes of the 90s and 00s. The sporty Y2K design goes well with today's fashion.
The Fuzz, ¥24,200 each (Beacon)
Named after a type of effects pedal, "The Fuzz" has a playful, slightly voluminous oval shape that takes 90s grunge and garage rock as its design source.
And eyewear collaborating with local Australian brands is also entering Japan.
Hoddle x Radio Eyewear〉Prestigio ¥27,500 each (Beacon)
〈Crumpler x Radio Eyewear〉Dupe ¥27,500 each (Beacon)
The two brands are Hoddle, a skate brand, and CRUMPLER, a bag brand famous in Japan for its camera bags.
Both the small, flowing form and the larger, more standard shape are firmly in the spirit of the brand.
Currently there are 5 hair salons in Japan, and the Gakugei University hair salon, "Gakugei University Hair Salon," is run by Morishita, who is well versed in skating and other cultural aspects.BEACONis the distributor. If you are interested, please check with your local dealer or mail order page.
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Dealers:beacon, ,MORTAR TOKYO, ,BOTTOM LINE, ,STORE, ,Wax Crossing (wax clothing)