![[FOCUS IT.] An ideal collaboration that fulfilled a beautiful cycle. A happy encounter between Captain Sunshine and John Smedley.](https://www.houyhnhnm.jp/wp-content/uploads/2021/10/001_KS-700x472.jpg)
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FOCUS IT
Fresh topics earned by the editorial staff with their feet. Our motto is to take pictures, write about them, and release them immediately.
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![[FOCUS IT.] An ideal collaboration that fulfilled a beautiful cycle. A happy encounter between Captain Sunshine and John Smedley.]()
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![【FOCUS IT.] A day of working a little, riding, eating, and drinking a lot. If you want to make summer memories, hurry to Casa Corona, a beach house on Morito Beach!]()
NEWS【FOCUS IT.] A day of working a little, riding, eating, and drinking a lot. If you want to make summer memories, hurry to Casa Corona, a beach house on Morito Beach!
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![【FOCUS IT.] KOTA KAWAI creates art with clothes and chairs.]()
NEWS【FOCUS IT.] KOTA KAWAI creates art with clothes and chairs.
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![【FOCUS IT.] Sheep Literature playing a session with Isetan Shinjuku. Contact with culture seen from behind the scenes of online live.]()
NEWS【FOCUS IT.] Sheep Literature playing a session with Isetan Shinjuku. Contact with culture seen from behind the scenes of online live.
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![【FOCUS IT.] That T-shirt is the best ever. Masashi Watanabe, the man behind the popular body brand, talks about why Goth is the GOAT.]()
NEWS【FOCUS IT.] That T-shirt is the best ever. Masashi Watanabe, the man behind the popular body brand, talks about why Goth is the GOAT.
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![【FOCUS IT.]What kind of store is Lottie's in collaboration with Palace? 10 questions we asked the owner, Mike.]()
NEWS【FOCUS IT.]What kind of store is Lottie's in collaboration with Palace? 10 questions we asked the owner, Mike.
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![【FOCUS IT.] High sensitivity and low price. What is the concept of craftsmanship that resides in Alerie, an epoch-making brand that has successfully brought conflicting elements to fruition?]()
NEWS【FOCUS IT.] High sensitivity and low price. What is the concept of craftsmanship that resides in Alerie, an epoch-making brand that has successfully brought conflicting elements to fruition?
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![【FOCUS IT.] Playground's new standard for sneakers. Here is where you will encounter a pair that will never fade away.]()
NEWS【FOCUS IT.] Playground's new standard for sneakers. Here is where you will encounter a pair that will never fade away.
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![【FOCUS IT.] There is a diner in Nakameguro that is open only late at night. The name of the restaurant is said to be "The Ginzara.]()
NEWS【FOCUS IT.] There is a diner in Nakameguro that is open only late at night. The name of the restaurant is said to be "The Ginzara.
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![【FOCUS IT.] Two brands created by a man who cannot live without music and clothes. Woo-shin and Naoki Kuze stir up a session.]()
NEWS【FOCUS IT.] Two brands created by a man who cannot live without music and clothes. Woo-shin and Naoki Kuze stir up a session.
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![FOCUS IT.] Cheesesteak Dog, born in LA and raised in Japan, joins the Harajuku one-hand food battlefield! To celebrate the opening of JD SERVICE, we have teamed up with Udon noodle shop Menzan.]()
NEWSFOCUS IT.] Cheesesteak Dog, born in LA and raised in Japan, joins the Harajuku one-hand food battlefield! To celebrate the opening of JD SERVICE, we have teamed up with Udon noodle shop Menzan.
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![【FOCUS IT.]A quilted shirt that adults will want to wear! 5525 Gallery and Miyagi-Hidetaka teamed up to sell shirts at Reshop for some reason. How did it come about?]()
NEWS【FOCUS IT.]A quilted shirt that adults will want to wear! 5525 Gallery and Miyagi-Hidetaka teamed up to sell shirts at Reshop for some reason. How did it come about?
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![FOCUS IT.] From auto waxing to craft beer and DJ booths. ⁉︎ New wave public bathhouse "Koganeyu" shows the shape of bathhouses in the new era.]()
NEWSFOCUS IT.] From auto waxing to craft beer and DJ booths. ⁉︎ New wave public bathhouse "Koganeyu" shows the shape of bathhouses in the new era.
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![[FOCUS IT.] A clothing store filled with intelligence and illusion. What is the charm of Godard Haberdashery, where clothes lovers finally reach.]()
NEWS[FOCUS IT.] A clothing store filled with intelligence and illusion. What is the charm of Godard Haberdashery, where clothes lovers finally reach.
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![【FOCUS IT.] Photographer Takeshi Uematsu captures the reality of Berlin. The true nature of the heartbeat emitted by a city that once died.]()
NEWS【FOCUS IT.] Photographer Takeshi Uematsu captures the reality of Berlin. The true nature of the heartbeat emitted by a city that once died.
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![【FOCUS IT.] What should art illuminate now? We went to explore the whole picture of Yokohama Triennale 2020!]()
NEWS【FOCUS IT.] What should art illuminate now? We went to explore the whole picture of Yokohama Triennale 2020!
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![【FOCUS IT.]Coca , slaps down a challenge to Pepsi! What is the goal of Ira Cola, a manufacturer specializing in craft colas .]()
NEWS【FOCUS IT.]Coca , slaps down a challenge to Pepsi! What is the goal of Ira Cola, a manufacturer specializing in craft colas .
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![【FOCUS IT.] SOUMO, a brand from Okayama, questions true freedom with Graphpaper.]()
NEWS【FOCUS IT.] SOUMO, a brand from Okayama, questions true freedom with Graphpaper.
![【FOCUS IT.] A day of working a little, riding, eating, and drinking a lot. If you want to make summer memories, hurry to Casa Corona, a beach house on Morito Beach!](https://www.houyhnhnm.jp/wp-content/uploads/2021/07/DSC09856-700x467.jpg)
![【FOCUS IT.] KOTA KAWAI creates art with clothes and chairs.](https://www.houyhnhnm.jp/wp-content/uploads/2021/07/IMG_8702-1-1-700x467.jpg)
![【FOCUS IT.] Sheep Literature playing a session with Isetan Shinjuku. Contact with culture seen from behind the scenes of online live.](https://www.houyhnhnm.jp/wp-content/uploads/2021/07/J3A6254-700x467.jpg)
![【FOCUS IT.] That T-shirt is the best ever. Masashi Watanabe, the man behind the popular body brand, talks about why Goth is the GOAT.](https://www.houyhnhnm.jp/wp-content/uploads/2021/06/9474957746db01ded72ac55d00c69b1d-700x467.jpg)
![【FOCUS IT.]What kind of store is Lottie's in collaboration with Palace? 10 questions we asked the owner, Mike.](https://www.houyhnhnm.jp/wp-content/uploads/2021/03/Screen-Shot-2021-03-19-at-16.25.26-700x396.png)
![【FOCUS IT.] High sensitivity and low price. What is the concept of craftsmanship that resides in Alerie, an epoch-making brand that has successfully brought conflicting elements to fruition?](https://www.houyhnhnm.jp/wp-content/uploads/2020/12/alleryyyy_0001.jpg)
![【FOCUS IT.] Playground's new standard for sneakers. Here is where you will encounter a pair that will never fade away.](https://www.houyhnhnm.jp/wp-content/uploads/2020/11/o227f786094d4e8b4614bec401cf9f61a_32417740_201118_10-700x466.jpg)
![【FOCUS IT.] There is a diner in Nakameguro that is open only late at night. The name of the restaurant is said to be "The Ginzara.](https://www.houyhnhnm.jp/wp-content/uploads/2020/11/IMG_7542-700x467.jpg)
![【FOCUS IT.] Two brands created by a man who cannot live without music and clothes. Woo-shin and Naoki Kuze stir up a session.](https://www.houyhnhnm.jp/wp-content/uploads/2020/10/12-2-467x700.jpg)
![FOCUS IT.] Cheesesteak Dog, born in LA and raised in Japan, joins the Harajuku one-hand food battlefield! To celebrate the opening of JD SERVICE, we have teamed up with Udon noodle shop Menzan.](https://www.houyhnhnm.jp/wp-content/uploads/2020/10/IMG_7262-1-700x467.jpg)
![【FOCUS IT.]A quilted shirt that adults will want to wear! 5525 Gallery and Miyagi-Hidetaka teamed up to sell shirts at Reshop for some reason. How did it come about?](https://www.houyhnhnm.jp/wp-content/uploads/2020/09/S__314605603-2-557x700.jpg)
![FOCUS IT.] From auto waxing to craft beer and DJ booths. ⁉︎ New wave public bathhouse "Koganeyu" shows the shape of bathhouses in the new era.](https://www.houyhnhnm.jp/wp-content/uploads/2020/09/IMG_6268-1-700x467.jpg)
![[FOCUS IT.] A clothing store filled with intelligence and illusion. What is the charm of Godard Haberdashery, where clothes lovers finally reach.](https://www.houyhnhnm.jp/wp-content/uploads/2020/09/IMG_3868-2-700x467.jpeg)
![【FOCUS IT.] Photographer Takeshi Uematsu captures the reality of Berlin. The true nature of the heartbeat emitted by a city that once died.](https://www.houyhnhnm.jp/wp-content/uploads/2020/07/TAKESHIUEMATSU_19-700x467.jpg)
![【FOCUS IT.] What should art illuminate now? We went to explore the whole picture of Yokohama Triennale 2020!](https://www.houyhnhnm.jp/wp-content/uploads/2020/07/DSC00039_retouch-700x466.jpg)
![【FOCUS IT.]Coca , slaps down a challenge to Pepsi! What is the goal of Ira Cola, a manufacturer specializing in craft colas .](https://www.houyhnhnm.jp/wp-content/uploads/2020/07/30112832.6E2CE37BC85C4293ABA0B2AB680AECDB.20070401-700x467.jpg)
![【FOCUS IT.] SOUMO, a brand from Okayama, questions true freedom with Graphpaper.](https://www.houyhnhnm.jp/wp-content/uploads/2020/06/TOP-700x470.jpg)