NEWS A collaboration between legendary hip-hop group THE WILD BUNCH and SOPH. A special movie has also been released. 2019.11.8 UP
NEWS Tricolor and black are the key colors of this first collaboration between F.C.R.B. and WIND AND SEA. Sep 26, 2019 UP
NEWS & BerBerJin's second collaboration project is with Sof Kiyonaga . All of his personal vintage archives will be on display! July 22, 2019 UP
NEWS A special collection by Sohu x Non-Native is now available . A dialogue between the top designers is also now available. May 29, 2019 UP
NEWS No heat stroke with this! Air-conditioned wear by Uniform Experiment and Bartle . May 22, 2019 UP
NEWS For the start of a new life . The first interior pack in Sohu's history is now available. 2019.3.12 UP
NEWS ISETAN MEN'S REPORT】No.03 A pearl anniversary model looking back on the history of the brand. 2019.3.5 UP
NEWS 【FOCUS IT.] Now it's time to go to Fukuoka! This is Hip-Hop! Exclusive report from KIYONAGA&CO.'s pop-up. 2019.2.13 UP
NEWS 【ISETAN MEN'S REPORT] No.01 Preliminary report! Isetan Shinjuku Men's Building will have a corner where experts gather! 2019.2.7 UP
NEWS To start off 2019 . Modern M-51 by Uniform Experiments x Alpha Industries . December 27, 2018 UP
NEWS Collaboration with contemporary artist Tatsuo Miyajima again. This project commemorates the 20th anniversary of Sohu's establishment. September 26, 2018 UP
NEWS New brand launched to commemorate SOPH's 20th anniversary. Its name is SOPH.20. Aug. 14, 2018 UP
NEWS New York City is the setting this season. Sofnet and Uniform Experiment's latest summer movie is now available. May 8, 2018 UP
NEWS Soph's flagship store celebrates its 18th anniversary! Special products with both Burton and Guess brands are announced . 2017.10.23 UP
NEWS UK culture of the past takes shape. Sofnet and Tom Hingston present a capsule collection. 2017.10.16 UP