04: PUMA SPEEDCAT OG ATMOS beautiful people
A fascinating triple collaboration.
Huynh Nam: Next, PUMA. The all-white upper is impressive.
Kojima: A triple collaboration between PUMA, ATMOS, and Japanese fashion brand Beautiful People. The Speed Cat OG is the base of the trio, but with a twist.
PUMA "SPEEDCAT OG ATMOS beautiful people" ¥19,800
HOUYHNHNM's: What is the point of the arrangement?
Kojima: Under the theme of "NOTHING TO HIDE," we have adopted a unique approach, such as layering mesh material to let the logo and seams show through, and daring to show the sewing on the outside.
Huynem: I see. The base "Speed Cat OG" has been transformed into a completely different atmosphere.
Kojima: It was also shown at the Paris Fashion Week and was appreciated in the context of mode. I think this is a challenging collaboration that creates new value based on a classic model.
