A special night at the "intersection of sports and culture".
To celebrate the launch on September 13 (Sat), "Art of Running," a running event by the community wearing the apparel collection, will be held at "New Balance Run Hub A reception was held on Friday, December 12, with fashion representatives from "BEAMS" and "and ST", runners, culture enthusiasts, and influencers gathered to enjoy a group run in Yoyogi Park and an after party. We gathered comments from the participants about the event and the collection.
Kutsunakouki acid
model
'I run on the treadmill when I go to the gym, but I've never done a guru run before. I've always wanted to participate. I've played baseball all my life, so I have an image of running as hard, but running with others sounds fun. Running is a hobby that can be enjoyed by people of all ages," he said.
Rikarin acid
Freecasting / Designer
I hadn't run since high school. I just wanted to run as a health care activity. I have the impression that running wear prioritizes functionality over fashion, but this GOO CHOKI
PAR's design is cute and makes me excited. I want to wear it and run on a daily basis.
chika arakawa
actor
I like to visit art museums, so I feel more comfortable when art is incorporated into my running clothes. The abstract design can be taken in various ways. I also like to match the colors of the various colors used, so I can wear them for everyday use.
Mr. Kevin Chen
Communication / Creator
'My favorite GOO CHOKI
The design of PAR is as you would expect from a runner's figure if you look closely. When I go cycling, which is my hobby, I wear fashion conscious of being seen by people on the street, and I want to wear this running wear because it is also stylishly designed," he says.
(Left) Ms. Natsuo Okamura
BEAMS E-commerce
(Right) Taeko Wako
BEAMS Tsujido staff / B-Jin MARKET private store owner / Omni-Style Consultant
The design of the T-shirt shows how much I enjoy running, which makes me feel good even before the run. Today's group run had a different atmosphere from my normal running, and I was looking forward to making new connections with people other than runners." (Okamura)
I don't usually wear printed T-shirts, but this one has an urban design that adults can wear too. I paired this T-shirt with a dress today and here we are. I think it would look even more stylish if I wore it with everyone in the community". (Wakao)
The group run was held at the "New Balance Run Hub The course was about 5 km long, starting from "Yoyogi Park" and running around the perimeter of Yoyogi Park and back. The pace was relaxed, as there were participants who were not familiar with running. Since the purpose of the event was to have fun, not to train, everyone's faces were cheerful. Both regular runners and those who had not run in a long time were enjoying themselves as one.
After the run, there was an after party where participants could enjoy catering and a DJ's music selection. It was a special night, as the circle of exchange through running grew stronger and wider.