Lululemon, founded in 1998 in Vancouver, Canada, is a brand that offers high-performance athletic wear for yoga, running, training, and other activities, and is supported by the world's active and highly-sensitive people. Lululemon has launched the “YET Race Day Kit,” a limited edition running apparel collection designed around the theme of Tokyo. The "YET Race Day Kit" is a limited edition running collection with the message of "YET" (yet to come). The Tokyo limited edition model features the key colors "Chrome," a bluish silver, and "Electric Thistle," reminiscent of neon lights, to create a design that evokes the rhythm of the city.
To commemorate the event, Lululemon held a run event. Nearly 20 runners gathered at VERVE COFFEE ROASTERS YOYOGI PARK, located right in front of Yoyogi Park, to run together wearing the "YET Race Day
Kit" and ran around Yoyogi Park. Here we introduce how the participants wore the kit and how they dealt with running.
Running together, deepening bonds.
The Shake-Out Run, held just before Tokyo's marathon race, will start from VERVE COFFEE ROASTERS YOYOGI PARK" and run 5 km in Yoyogi Park. A wide range of runners gathered, from those who run regularly to those who just started running a month ago.
Two members of BRICK by TOKYO, selected as crew partners of Lululemon, will be the pacemakers. Shota has a background as a lululemon store sales associate and has just become a lululemon Japan ambassador. Shota has a background as a sales representative at a Lululemon store and has just been appointed as an ambassador for "lululemon Japan.
Everyone wears the "YET Race Day
Kit" is a limited edition collection available only in Tokyo, Boston, and London. Inspired by the energy and movement of each city, the unique character of each city is reflected in the graphics and color designs.
The key colors of the Tokyo-only collection are "Chrome," a bluish silver that evokes the atmosphere of the city and buildings, and "Electric
Thistle" is the key color. The designs evoke the rhythm of the city.
In addition to design, they also feature functionality and performance that allow you to concentrate on your running. In addition to the ultra-lightweight tank tops, T-shirts, and breathable shorts from Lululemon's running apparel series "Fast and
Free™︎" ultra-lightweight tank tops and T-shirts, highly breathable shorts, as well as the "Mile Maker" series shorts, designed for easy wear before and after a run, are available in a wide range of lineups.
Running at a 6-minute pace, participants enjoyed the run in a friendly atmosphere. Many of the participants usually run alone, so this was a valuable opportunity for them to interact with other runners.
VERVE COFFEE ROASTERS YOYOGI After returning to "VERVE COFFEE ROASTERS YOYOGI PARK," participants enjoyed chatting over coffee, drinks, and special dorayaki with the Lululemon logo on them. It seemed that new connections were made, and social networking sites were everywhere. Like BRICK by TOKYO, which was formed after meeting each other at the Lululemon event, the day was a great opportunity for the participants to get to know each other. by TOKYO, which was formed after meeting at a Lululemon event, something may start to happen on this day.
