FEATURE

Translated By DeepL

Shopping Addict 2026 Mar. - Editor's Favorites - Part 1
Shopping Addict.

Shopping Addict 2026 Mar.
~ Editor's Favorite ~ Part 1

It's a good time to review your wardrobe for the new year. We want to welcome in new items while preparing our closets. Here is what the editorial staff would like to have for such a milestone.

Ryo Muramatsu
Yusuke Suzuki
Naoya Tsuneshige
Soma Takeda
Amane Yasuda
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  • Ryo Muramatsu
  • Yusuke Suzuki
  • Naoya Tsuneshige
  • Soma Takeda
  • Amane Yasuda
01 20
Ryo Muramatsu

newspaper

In my nearly half-century of life, I have never bought a newspaper myself unless I had something to do with it. Recently, however, I started an online subscription to a newspaper and discovered a lot. I have to pay for useful information to get it.

JUNYA WATANABE MAN

Junya Watanabe Mann Jacket

Spring's mainstay.

Today, I suddenly felt the arrival of a new season as Kururi's famous song "Harukaze" came on the car radio. I realized that I had already worn enough winter clothes and it was time to switch to new fashions. So I chose JUNYA JUNYA WATANABE I chose a jacket by JUNYA WATANABE MANN. As you can see, it has an eye-catching floral print that looks like a painting, but it looks like something I've seen somewhere before. It is a first type of jean jacket with a single pocket and that red tab on the edge of the pocket. Yes, in fact, this is a double name with "Levi's," the original home of the first type. The fact that it is made of rayon linen, which is used for interior fabrics, instead of denim is very stylish. Pants to match: Jeans or chinos? Chinos? No, if it were me, I would probably wear slacks. Regardless, this is a jacket you want to make the star of your fashion look on a pleasant sunny day.
¥198,000

Comme des Garcons
03-3486-7611

SPINGLE

Spingle slip-on

Second leg, go.

There are a lot of shoes waiting for their turn on the shelves at the entrance of my house. Recently, however, I have been choosing "990" shoes by New Balance, "All Star" shoes by Converse, or "Spingle" side gore shoes. The "Spingle" shoes have felt comfortable on my feet since they were freshly made, and I took them with me on my business trip to Paris in January this year. Perhaps it is because the sleek shape of the shoes suits my feet, but I don't get tired easily even after wearing them for a long time. Now, I am going to get my second pair of slip-on shoes, "SP-6502IL," which have a neat look. Inspired by European-style belgian shoes, the upper is made of soft calf leather. The fit feels as if your foot is gently wrapped around the shoe, and the crumpled look created by wearing the shoe is also attractive. Moreover, they are lightweight when you hold them in your hands! Incidentally, this is a pair of "Wavy Line," a limited online edition of "Spingle. The name "Wavy The name "Wavy Line" comes from the flat rubber sole with wavy lines on the outsole.
22,000 yen

Spingle Company Tokyo Branch
03-3871-2171
www.spingle.jp

DEATHMASK

Death mask long T

Not just a guy.

One of the best clothes to wear for the coming of spring is a long T-shirt. When we asked Yuichi Danjo, owner of the famous store "JOHN" in Yoyogi Uehara, Tokyo, he suggested a brand called "Death Mask. What? It is a very strong name, but I had never heard of it before, so I asked him about it, and he told me that it came from England. Mr. Danjo said, "I met Thomas, who runs Death Mask, in 2019. He is actually a supervisor of a famous concept store," he told us. This work is inspired by Surrealism, and the graphics are printed at a long-established printing company in London that handles band goods and other items. I like the way the graphics are made to look like band T-shirts, even though they are art motifs," said Danjo. Death Mask" T-shirts are usually only available in short-sleeved versions, but this long-sleeved version is exclusive to "JOHN. Mr. Danjo's ability to attract unknown brands is truly amazing.
29,700 each

John.
03-6407-0177
Instagram:@aiamjohn @ojnadihciuy

east pacific trade

East Pacific Trade Sneakers

The new standard for footwear.

As part of my job, I receive hundreds of e-mails daily from various companies and brands with release information. Among them, in recent years, the most noticeable are those introducing Korean brands. Many of these brands are new to me, and their momentum is truly amazing. This sneaker brand from Seoul, "East Pacific Trade Trade, a sneaker brand from Seoul, began full-scale development in Japan in the fall/winter 2024 season. The brand's name is abbreviated as "ept," and it proposes sneakers based on the design concept of skate shoes developed in Southern California in the United States. The representative work of "ept" is "SANTOS" shown in the photo. As you can see from the brand's online store, as of March 16, there are 25 variations available. One of them is the black denim and suede type shown here. The elegant look of this pair of jeans has a depth of character that can be worn not only with street casual wear, but also with a jacket style with a lapel. The appeal of this independent brand is its affordable price. If you are looking for a new staple for your feet, check them out.
¥17,050

East Pacific Trade
eastpacifictrade.com
Instagram:@eastpacifictrade

Yusuke Suzuki

A counter-intuitive little story?

Why did they choose Haneda and Narita, both of which have the same two letters with a “T” in them? I was drunk and bought an airline ticket on the Internet, but I chose Narita by mistake. I think that I can't say too much about it to others, especially if it involves alcohol, and I want to be careful in my daily life.

STUDY2

Study2 track jacket

We are always happy to help.

“A person learns something only twice: when he sees it in this world and when he decides to learn it himself. This is the origin of the name of the brand ”Study Two," in which BACCAS puts new value on the body of vintage clothing with his self-taught embroidery. The selection of vintage clothing as the base of the brand is interesting, and the designs are by BACCAS's old friend, "Marfa by Kazuhiko Fujita of Fujita Mr. Fujita of Fujita was in charge of the design. This track jacket is based on Milla Jovovich from the movie "Resident Evil. Study2, which is mainly online, will have a POP-up at "#0417DYP" on Friday, April 17. This is a rare chance to see and touch the products directly. On Saturday, March 28, the Tokyo leg of Campanella's "Celosia Tour," for which Mr. Fujita is the photographer and designer on the flyer, will be held at the "OHJI" exhibition. Tour" in Tokyo at "O-EAST," for which Mr. Fujita is the photographer & designer of the flyer. Both are great parties, and we recommend that you wear "Study Two" and enjoy them as a set.
¥10,000

Study2
Instagram:@study2_emb

Diaspora Skateboards

Diaspora Skateboards shirt

Height.

I used to wear white shirts almost never because it was too much of a hassle to take care not to get them dirty. However, now that I have reached an age where I have to pay more or less attention to cleanliness, I have been wearing it about half a week in the spring and summer of last year. I also feel that a white shirt goes with everything without worrying about what else to wear with it, so it is very convenient in that sense as well. So when I was looking for a new white shirt, I found the perfect one from "Diaspora Skateboards," which I have always been a fan of. I found the perfect one for "Skate Boze". There is no other decoration except for a pith name on the left breast pocket, and the crisp texture promises comfort. The price in the 10,000 yen range reflects the director, Mr. Kobayashi's wish "for skaters to wear it. While there are countless white shirts out there, this is one of the best choices for me because it is made by someone I care about, is simple, and has a reasonable price.
18,700 yen

Diaspora Skateboards
Instagram:@diaspora_skateboards

exodus brand

Exodus branded shirts

Whether it suits you is another matter.

I want to wear somewhere that the people I care about are involved in, and the things I like are much the same. It would be fair to say that my perspective is narrowing with each passing year of age, or that it was narrow to begin with, but I have been feeling this way more and more recently. Exodus Brand" is a brand created by Mr. Shimo and Mr. Shaw, and the two of them do not show their work more than necessary. I feel that their sense of style, as well as their clothes, fits with my skin. The Hawaiian shirt with a spacey and record motif and a floral paisley pattern makes me want to try it this summer, even though I don't wear short-sleeved shirts that often. If it were me, I would not think too much about it and just wear it with a white tank top and slacks. Personally, I think that shirts with strong designs look best on people like Beat Takeshi, who had a lot of glamour and sex appeal around the time of the Friday Incident, but such people are hard to find, aren't they?
Both ¥37,400

Exodus Brand
Instagram:@exodus_worldwide

ENDO

Wines of Endo

The form may be different, but the essence is the same.

I have never had a good memory of wine, and when I drink it, I get drunk about 70% of the time (other alcoholic beverages are not much different). However, around last year, I realized that white wine might suit my body if I put ice in it like Mineko Nishikawa does, and since then I have become a little familiar with it, drinking it when I meet a certain DJ's wine-loving wife. When I visited “Endo,” a supermarket in Yamagata and a big fan of theirs, in February, I had a glass of their original wine, "Susie Sauvignon Blanc. The wine is made from grapes grown in Kaminoyama City, Yamagata Prefecture, and has a nice package design. 60 bottles are limited and numbered, so I chose the number "21" to send to A&R, a company that has always been very kind to me. The localism of "Endo" in terms of creating new value based on what is already in the world is sampling, and the localism of sending out music not from a major city like Tokyo, but from a deserted station in Yamagata, is the same attitude as HIP HOP and hardcore, which I have been influenced by. I can't help but feel the same attitude toward HIP HOP and hardcore that has influenced me so much.
¥3,980

endo
Instagram:@gesotenendo

Naoya Tsuneshige

Thank you, Kyoto people.

Kyoto was the site of "DIGGIN DEEP" held at Tsutaya in Okazaki, Kyoto. Huinamu also had a booth at "DIGGIN DEEP 2026" held at Tsutaya Bookstore in Okazaki, Kyoto. It is always nice to be told "I read your books all the time. Some of them werepodcastSome of you have been listening to the I am encouraged by ‼︎

Lamrof.

Skipper Polo by Ramlov

I thought it was bold.

Full of color. Skippers are great, aren't they? However, I have never really tried them because they make the whole look too clean and put together. I had avoided them because I thought they wouldn't fit my style well. If only there was one more thing, one more hook.... Perhaps the designers must have heard the voice in my mind, because "Ramroff" has released a piece that fits the bill. Here is a skipper polo based on the brand's standard thermal material, with a bold asymmetrical cut and damage to the hem. The reason we were attracted to this item was its sense of balance. Although the arrangement of the hem tends to catch the eye, the lowered front collar, three-dimensional two-piece sleeves, and ribbed sleeves ensure elegance. The bio-washed and softened cotton thermal material is also a high point.
30,800 yen

Ramrov.
Instagram:@lamrof_official

MARINA YEE

Marina Yee's Shirts

Seven changes.

Shirt season will soon be upon us. Recently, I think I have often chosen basic shirts, but sometimes, or rather, originally, I still like items like this. The twisted, deconstructed pattern, the fat, thick, five-minute sleeves, the wide width and the exquisitely long length... the list of features is endless. This is a piece of clothing that is a collection of Marina Yi's strengths, which are well known for its artwork-like finish. The surprise is the richness of its expression. Thanks to the aforementioned unique details, every time it sways in the wind, every time you take a step, or just by unbuttoning one button, it breathes a new wind into your coordination. At first glance, it may seem like a hard sell, but once you try it on, you'll find that it is not, and that it blends in surprisingly easily. I was thinking of going out for a spring outing with such an unlikely shirt.
¥138,600

North Liberty
northliberty-inc.com

BLANC

Blanc's bag

Bags for opticians.

recently published.Article on the collaboration eyewear between "Doublet" and "BlancI was based at Blanc's directly-managed store, LHITE, for this interview. We conducted this interview at "Blanc"'s directly-managed store "LHITE," where we found something that did not look like an eyeglass shop. It was this bag. As I approached the bag, thinking it was compact and cute, I noticed a familiar silhouette on the front. In fact, this bag has a dedicated storage space for eyewear on the outside. Eyewear, especially sunglasses, are often worn on and off, right? Sometimes they are taken off and hung around the neck or put on the head, but there are situations where this is not appropriate. But if you put them in a bag, you are worried that they will break if you put them in a bag, and eyewear cases tend to be surprisingly bulky. A smart bag that can do away with such problems. There may be many of you who have been looking for such a bag.
38,500 yen

blanc
blanc-products.com

Ugly Sweater Club

Knitwear from the Ugly Sweater Club

The warmth of family.

This knitwear is suitable for the arrival of spring, and whether it is suitable for a 34-year-old me or not, I was attracted by its rich colors and careful workmanship, so I couldn't help but pick it up. The designer of “Ugly Sweater Club,” a brand specializing in knitwear, was born in Russia. Inspired by the "family ties" of his hometown, the brand's appeal lies in the warmth of its handmade products. The characteristic of their products is their unbalanced appearance in a good sense, taking advantage of the characteristics of knitwear. Because the material is soft and stretchable, the high neckline and long sleeves are designed in a way that expands the possibilities of how it can be worn. This pink knit is just so nice with the way the sleeves pool together. It's like a child secretly wearing their parents' clothes...a charming sense of slackness that is typical of the "Ugly Sweater Club," which has its roots in the family.
¥54,000

Ugly Sweater Club
Instagram:@uglysweaterclub

Soma Takeda

Cora to support.

At the "Fingalin" exhibition, I came across something called "Gaza Cola. The designer, Mr. Kobayashi, told us that the profits from this cola would be donated to the reconstruction of a hospital in the Gaza Strip. Of course, direct donation is wonderful, but I thought it was a great initiative that an ordinary act in our daily lives, such as buying a juice, could help someone. In Tokyo, you can buy it at the "SUB store" in Koenji.

LO BASEMENT STORE

Low Basement Store T-shirts

A cultural spot in Shoan.

TETTA and Guntate of "LO-vacation," whom we have been working with for a long time, opened an actual store, "LO-BASEMENT STORE," between Nishiogikubo and Mitakadai. It is a barbershop on the first floor and a tattoo studio and nail salon in the basement, which is very innovative. And here is an original T-shirt sold at the store. The design is by TETTA and features an illustration of a head covered in tattoos with the witty message, "HEY SON STOP SCRITTING ON YOUR HEAD. It is a souvenir that you can take home with you on your way home from a haircut or a visit to the city. By the way, Shoan, Suginami-ku, where the store is located, has a slow air and many delicious restaurants, so please visit there for the purpose of visiting "LO-BASEMENT STORE".
¥4,000

RAW BASEMENT STORE
Yagi Nibankan Building 1F&B1, 2-10-1 Shoan, Suginami-ku, Tokyo
lobasementstore.stores.com

Khakis × nonnative

Kirkis x Non-Native shirts

Now is the time for cotton flannel.

I have not picked up many American-style flannel shirts in the past, because I thought they would look too dowdy. But this spring, for some reason, I have become irresistibly interested in them. What triggered my interest was the first collaboration between "Kirkis," a lifestyle brand from Seoul, and "Non-Native. The base is the non-native brand's standard "DWELLER B.D. SHIRT. SHIRT. The faded tartan check is exquisite, and while it has the mood of old clothes, it strangely has no earthy smell. It is a good collaboration of the relaxed sense of style that is typical of "Kirkus" and "Non-native," which has given it an urban form. This piece easily overturned my slight dislike of flannel shirts. This spring, it will be just right to throw it on over a white T.
35,200 each

Non-native Shop
nonnative.com

L.L.Bean for BIOTOP

Elle Bean for Biotope bag

A masterpiece, a comeback.

Basic, but a little off. I love things with just the right amount of twist. Take, for example, the tote bag that Biotope has specially ordered from L.L. Bean. The base bag is the classic “Boat and Tote,” but the key is that it has six large pockets on the outside and one large pocket on the inside. This is a practical design unique to the gardening use of the now discontinued "Garden Tote Bag. Even more thoughtful is the use of 11 oz. canvas, which is more supple than the Boat and Tote, and the longer handle for easy shoulder carrying. While it has a royal look, it is actually a reissue of a rare archive item, which is a maniacal origin. This discreet "off" look is a masterstroke.
¥11,000

biotope
www.junonline.jp/biotop

adidas Originals × BILLY'S

adidas Originals x Billy's Shoes

There is also this superstar.

Personally, my favorite Adidas sneaker is the "Superstar," but I don't like the current chubby silhouette, so I haven't worn them for a while now. Then I saw these sneakers by Daishi Nishino on Instagram.Post here.The "Superstar" is the first of its kind in the world. Then I learned that a "Superstar" with a swooshy last reminiscent of the old French-made Vintage" with a shapely last reminiscent of old French-made shoes. The "Billy's" special order of this interesting model is truly a "Superstar" for adults, a sneaker that reminds me of the connection with hip-hop, starting with RUN-DMC, but this one has a calm and elegant look with the texture of leather and even the three stripes finished in the same color. The leather texture and even the three stripes are in the same color, giving the sneaker a calm and elegant appearance. Sneakers are worn with the culture you like, but sometimes you want sneakers that don't have that context at the forefront.
¥19,800

Billy's.
www.billys-tokyo.net/shop

Amane Yasuda

Look at other people's behavior.

I went to Hakuba on a business trip. Because it was the winter sports season, tourists from all over the world gathered there and it was very exciting. However, one thing that bothered me was the garbage problem. This may be a common problem in places where many people gather, but it is a problem that is difficult to solve.

DENIM TEARS

Denim Tears Hoodie

Around the historical background.

As a lover of black culture-derived music and fashion, the Denim Tears brand is very interesting to me. The identity of the brand is to share the history of African Americans through their clothing. This hoodie also features a cotton wreath, which is a symbolic pattern of cotton flowers in a circle. Rhinestones, which are not found on the brand's standard items, are scattered throughout, giving it a luxurious finish. You may feel that the message is a little strong, but it is fine if you wear it with respect. Brands like "Denim Tears," which incorporate social context, have an overwhelming core strength that is not consumed as a trend.
¥71,500

Dover Street Market GINZA
ginza.doverstreetmarket.com

AKIMBO CLUB

Akimbo Club Sweatpants

Don't call me an Osaka lady.

There are times when I want to dress fancy and irresistibly. I want to shift to a relaxing outfit to match the pleasant spring weather. Akimbo Club's sweat pants symbolize just such a mood. Club's sweatpants symbolize just such a mood. The fabric is thick at 14 ounces, with a slightly brushed lining that feels good against the skin. The straight silhouette falls to the hem for a sophisticated look. Although leopard print is often referred to as “Osaka's granny,” we admire those who can wear such a bold item. Originally a local American brand, I thought it would be difficult to obtain, but I am happy to see that they have started to be sold in Japan since last year. This is just my imagination, but it looks like something Justin Bieber would wear.
¥39,600

sample delicatessen
info@sampledelica.com

refomed

Refomed Shirts

This and that of work clothes are used in the design.

Refomed" is a designer who is good at making workwear elegant. The designer, whose grandfather worked as a plasterer, has been inspired by the real-life work wear, dirt, and damage he has seen since his childhood. This bright pink shirt also has some of those details. The design incorporates pockets that are gathered to prevent screws from falling out, which is common in work clothes, and wrist patches to prevent dirt. The size is large enough to be worn over sweatshirts, referring to the volume of knickerpockers. It was a piece of clothing that made me feel once again that clothes from a brand with a single, consistent style are not clichéd, even if they seem universal.
30,800 yen

reformect
refomed.com
Instagram:@refomed

Perfumer H × STUDIO NICHOLSON

Perfumer H x Studio Nicholson Perfumes

The famous collaboration is here.

Laundry dried in the sun or your favorite shampoo. Each of us has a scent that soothes us in our daily lives. Perfumer H and Studio Nicholson's fragrances express such scents rooted in people's daily lives. As the name "SOAP" suggests, it is a pleasant fragrance that combines freshness, floral sweetness, and just a hint of spicy nuance. Both understated and well-organized, their stances seem to resonate with each other. This is a new kind of fragrance that fills you up from the inside out.
¥35,200

Studio Nicholson Aoyama
03-6450-5773
www.studionicholson.com

Perfumer H, Isetan Shinjuku
03-3352-1111
www.perfumerh.com

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