FEATURE | TIE UP

Translated By DeepL

This is a book about New Balance's “ABZORB”.
It looks right, but it feels right.

This is a book about New Balance's “ABZORB”.

New Balance’s “ABZORB” shock-absorbing material, the secret behind its exceptional comfort. To explore this technology—which is essentially the brand’s identity—we’ve compiled a special feature into a free magazine. The content includes style tips and photo spreads on how to rock “ABZORB”-equipped models, a timeline tracing the history of “ABZORB,” and an interview with designer Charlotte Lee, who created the latest collection. This free magazine, packed with the appeal of “ABZORB” itself, will be available starting Wednesday, March 25, at “that iconic spot” in Shibuya.

Models featuring "ABZORB"
Click here for the special feature page

Complete your spring look with ABZORB.

The "ABZORB 2010," featuring a contoured sole, is a perfect match for a techy style.

The new colorway of the "ABZORB 2010" is scheduled for release in April. The combination of gray and purple offers a fresh look.

To pull off sneakers with style, the right outfit is key. In this feature, we suggest spring fashion looks that pair perfectly with the popular “ABZORB 2000” and “ABZORB 2010” models. The “2000,” characterized by its futuristic look, is themed around a new tech style—“New Tech Style.” The classically designed “2010” is elevated to an “Alternative Classic” style with the addition of modern elements. We’ve developed fashion stories inspired by their distinctive designs and color schemes.

INFORMATION

ABZORB STAND | Understanding Comfort

Dates: March 25 (Wed) - 29 (Sun)
Location: Special Stage at the Former Sanzenri Site
Address: 1-23-8 Jinnan, Shibuya-ku, Tokyo
Hours: 11:00-19:00
Official online site