This is a book about New Balance's “ABZORB”.

New Balance’s “ABZORB” shock-absorbing material, the secret behind its exceptional comfort. To explore this technology—which is essentially the brand’s identity—we’ve compiled a special feature into a free magazine. The content includes style tips and photo spreads on how to rock “ABZORB”-equipped models, a timeline tracing the history of “ABZORB,” and an interview with designer Charlotte Lee, who created the latest collection. This free magazine, packed with the appeal of “ABZORB” itself, will be available starting Wednesday, March 25, at “that iconic spot” in Shibuya.

Photo_Koichiro Funatsu
Edit_Amane Yasuda

Everything You Need to Know About ABZORB

It also includes a timeline tracing the history of "ABZORB" from its inception to the present day.

We spoke with Charlotte Lee, who designed the latest model, the "ABZORB 2000."

"ABZORB" has never shied away from a challenge and continues to evolve into new forms. From its debut in 1993 to the present day, we look back on its 33-year history alongside its iconic models. Plus, an interview with Charlotte Lee, the designer behind the latest model “ABZORB 2000.” How did this pair—so distinctly different from previous designs—come to be? Her words reveal an extraordinary respect for New Balance.

Also, be sure to check out the column by Mr. Kojima, the director of “Atmos”—the brand featured in our special “Monthly Atmos” series on Fuinam. With his extensive knowledge of sneakers and keen eye for style, he clearly explained the appeal of the “ABZORB 2000” and "ABZORB 2010" in an easy-to-understand way.

INFORMATION

ABZORB STAND | Understanding Comfort

Dates: March 25 (Wed) - 29 (Sun)
Location: Special Stage at the Former Sanzenri Site
Address: 1-23-8 Jinnan, Shibuya-ku, Tokyo
Hours: 11:00-19:00
Official online site