New Balance has continuously evolved its "ABZORB" technology to deliver superior comfort. Through countless trials and errors from its inception to the present day, it has grown to become an iconic symbol of the brand. This steadfast journey embodies the very craftsmanship that New Balance holds dear. Reading this book will not only reveal the ins and outs of “ABZORB” but also shed light on the philosophy of the New Balance brand.
This free magazine will be distributed at an event held at the “Sanzenri Site” near Shibuya Scramble Crossing. We hope you’ll pick up a copy in this space, which fully captures the essence of “ABZORB.” Reception parties and photo events are also planned during the event period. Don’t miss out—details will be updated regularly on Fuinam’s official Instagram (Stories).
