This is a book about New Balance's “ABZORB”.

New Balance’s “ABZORB” shock-absorbing material, the secret behind its exceptional comfort. To explore this technology—which is essentially the brand’s identity—we’ve compiled a special feature into a free magazine. The content includes style tips and photo spreads on how to rock “ABZORB”-equipped models, a timeline tracing the history of “ABZORB,” and an interview with designer Charlotte Lee, who created the latest collection. This free magazine, packed with the appeal of “ABZORB” itself, will be available starting Wednesday, March 25, at “that iconic spot” in Shibuya.

Photo_Koichiro Funatsu
Edit_Amane Yasuda

ABZORB—for young people.

It is always the youth who shape the times. Given today’s trends, which prioritize both functionality and design, models featuring “ABZORB” technology are the ideal choice. So, what would happen if four groups of creators paving the way for the future were to wear New Balance’s new-generation models? With a pair that suits their lifestyles and personal tastes, we can’t take our eyes off them as they enjoy expressing their unique sense of style.

The page also features a column by editor Junko Tsai, who propelled New Balance’s “1300” to the forefront of fashion with a single page in a magazine. We asked Tsai to share her personal stories about New Balance, along with her renewed appreciation for the appeal of “ABZORB” after wearing the latest model.

INFORMATION

ABZORB STAND | Understanding Comfort

Dates: March 25 (Wed) - 29 (Sun)
Location: Special Stage at the Former Sanzenri Site
Address: 1-23-8 Jinnan, Shibuya-ku, Tokyo
Hours: 11:00-19:00
Official online site