FEATURE

Translated By DeepL

Huinamu's "Monthly Atmos" Vol. 40 On's newest releases, 5 buyers' picks.
Monthly atmos 2026 Apr.

HOUYHNHNM's "Atmos Monthly"
Vol.40 On's new items, 5 buyers' picks.

A great number of new sneakers are released every day. There are so many attractive ones that you may be at a loss as to which one to choose. ...... This is a monthly series of articles to help guide you in your sneaker selection. The theme this time is the popular brand "On" from Switzerland. The brand has been rapidly increasing its presence in the fashion scene over the past few years, and its lineup is truly diverse. Which model should we pay attention to now? Tatsuki Tokunaga, a buyer for atmos, and Kohaku Miyazaki carefully select and introduce five new pairs they recommend.

02: On Cloud 6 Geo WP
A waterproof model that blends seamlessly into both the city and nature.

Fuinam: Next up is this one. What kind of model is this?

Miyazaki: “Cloud 6 Geo WP.” The “WP” stands for “waterproof,” meaning it’s designed to be waterproof.

On Cloud 6 Geo WP ¥24,200

Fuinam: I see. What about Geo?

Tokunaga: The "Geo" in "Geography." In other words, the name was inspired by topographic maps.

Fuinam: That’s true. The overlapping layers of the upper part do look a bit like contour lines on a map.

Miyazaki: Exactly. It’s a layered design inspired by topographic maps.

Tokunaga: It also features quick-release laces with toggles and mudguards, giving it a slightly tougher look than the standard “Cloud 6.”

Miyazaki: It’s designed primarily for everyday wear in the city, but it’s also suitable for light hikes and outdoor activities. The outsole offers excellent traction.

Fuinam: The colors are nice, too.

Tokunaga: The way they bring together earth tones is something unique to 〈On〉. I think the brand’s strength lies in how it draws colors from nature.

Fuinam: The “Cloud” collection is one of On’s signature models. How does it feel to wear?

Miyazaki: They're incredibly comfortable to wear. They're easy to walk in, and you don't get tired even after wearing them for a long time. Once you try them, you'll be hooked.

INFORMATION

Atmos Customer

Phone: 050-1720-8813
https://www.atmos-tokyo.com

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