FEATURE | TIE UP

Translated By DeepL

Ken Kagami for your outdoor products.
One Bag, One Drawing.

Ken Kagami for your outdoor products.

On April 18, "Huinamu no Haruichi - New Lifestyle and New Things" was held at "PBOX STND" on the 10th floor of Shibuya PARCO. Among the many contents, including goods for sale, live performances, and food, the "Outdoor Products" booth radiated a particularly enthusiastic atmosphere. Many fans rushed to the booth to purchase a bag and have Ken Kagami, a contemporary artist, draw a handwritten illustration on the spot! Here are some photos of the event and the people who actually got their one-of-a-kind bags.

  • Photo_Tatsuki Nakata
  • Text_Keisuke Kimura
  • Edit_Yuri Sudo

PROFILE

Ken Kagami

Born in Tokyo, 1974. Contemporary artist. With his illustrations and letters drawn with a unique touch and his ability to improvise, he is actively engaged in collaborations with apparel brands and exhibitions.
Instagram:@kenkagami

Kagami Font danced at a special Outdoor Products booth.

It was a Saturday in April, a pleasant day in the spring sunshine. At the "Huinamu no Haruichi - New Life and New Things" held on the 10th floor of Shibuya PARCO, a variety of items to enrich your new life were on display.

Among the flea market, sporting goods, fragrance products, pet supplies, and other booths, the Outdoor Products booth drew a large crowd. While the sales floor was simple, with racks of standard backpacks and Boston bags, there was a man sitting on a stool next to him, holding a marker. He is Ken Kagami, a contemporary artist.

Here's how it works this time. Bag buyers talk with Kagami-san and tell him what they like, what motifs they want, and what text they would like to see on the bag. From there, Kagami-san will come up with his own ideas. Kagami then draws an illustration or words to be given to the purchaser on the bag.

Kagami-san, who draws lines that make you smile with just a few questions and answers, is still the best. A bag is a personal possession, but when it becomes like this, it is a work of art. It is your own art!

To begin with, "Outdoor Products'" canvas bags have always been as simple as ever. That was just right to catch Kagami's line.

Other than that, the booth was lined with "Outdoor Products" archives, and it was also interesting to see how the brand has evolved since its birth in the U.S. in 1973. In addition to a fleece bag with the old logo and a bag made in collaboration with Snoopy, there was also an official bag for the NFL team "San Francisco 49ers" made by "Outdoor Products" and a backpack made by "Herve Chapelier. It is clear that the company has long been trusted for its quality.

INFORMATION

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