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Translated By DeepL

Functional Fabrics Give You More Freedom This Summer. Vol. 2: In a Town.
Coolness is freedom.

Functional fabrics give you more freedom in the summer.
Vol. 2: In a Town.

Even in the sweaty summer months, we still want to have our cake and eat it too—enjoying both functionality and fashion… The technology from “The Lycra Company,” a pioneer in performance fabrics, makes our selfish wishes come true. In this second installment, we’ll once again highlight must-see items from popular brands that incorporate this fabric. The setting is a city in Japan. By focusing on the people who work and play there, we’ll explore the true value of this technology.

  • Photo_Ryosuke Hoshina
  • Styling_So Matsukawa
  • Location Bus_Roje Tsukada (beat)
  • Text_Shinri Kobayashi
  • Model_Akito, Kirin, Kiyoshi Ohkojima, Tsubasa Nasu (Friday), Soma Takeda
  • Edit_Yuri Sudo

BRAND LIST

What is BEAMS PLUS?

In 1999, the brand was launched with the concept of “authentic men’s clothing that can be worn for years without ever going out of style,” with the aim of reviving the styles of America’s golden age. Based on four categories—Ivy, Work, Sports, and Military—the brand offers casual wear featuring silhouettes, materials, and functionality updated for the modern era. While paying homage to the functional beauty of that era, the brand modernizes materials and silhouettes to propose authentic styles that will be passed down to the next generation.


What is THE NORTH FACE Purple Label?

Nanamika has collaborated with The North Face to create a Japan-exclusive line featuring a striking purple brand tag. The collection combines outdoor functionality with basic designs that look great for everyday wear and high-quality materials.


What is EDIFICE?

A men's select shop operated by Bay Cruise. Drawing on French traditional style, the store offers elegant and sophisticated casual wear, suits, and formal wear.


What is nanamica?

A Japanese brand founded in 2003. With “UTILITY” and “SPORTS” as its key concepts, the brand blends fashion and functionality at a high level to offer “timeless standard wear” featuring neutral designs that transcend genre, age, and gender.


What is Gramicci?

Founded in 1982 by rock climber Mike Graham in Ventura, California, the brand offers products that combine functionality and a sense of play inspired by climbing, while embodying a free-spirited lifestyle that transcends the boundaries between nature and the city. Recently, it has also been gaining attention in the streetwear scene.


What is SHIPS any?

A brand that lets you style a look that’s true to yourself, based on the theme of “clothes that suit anyone, anywhere, and at any time.” Its eco-friendly initiatives are another appealing feature. Building on the legacy that SHIPS has cultivated over the years, the brand offers a range of casual to business wear at affordable prices for everyone—from adults with their own unique sense of style to children.


What is COOLMAX® fabric?

The “COOLMAX® Fabric” series is a high-performance fabric brand with a 40-year history of fabric development that offers a cool and comfortable feel. In the apparel industry, it is used in socks, T-shirts, bottoms, and outdoor and sportswear.

What is COOLMAX® EcoMade fabric?

"COOLMAX® EcoMade Fabric" is a sustainable fiber created by recycling items such as plastic bottles that would otherwise have been discarded, while retaining all of its original functionality.

INFORMATION

The LYCRA Company

Official Site

*COOLMAX® is a trademark of The LYCRA Company.

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