ASICS Sports Style Moves to the Next Level.
Fuinam: Over the past few years, I get the impression that the momentum behind “ASICS Sports Style” remains strong.
Okajima: It’s also very popular at “Atmos.” It doesn’t feel like just a passing trend; it seems to have really taken root.
Fuinam: One of its distinctive features is that it doesn't just reissue old models as-is, but updates them to suit today's tastes.
Okajima: When you try them on, they’re really comfortable, and they fit Japanese feet well. I’d like more people to discover how great they are.
Fukuda: I get the impression that is really good at collaborations. They’re skilled at partnering with overseas brands and creators, and I think that has helped reshape their image in the fashion world. I see the special collaboration with “Atmos” as part of that trend.
Fuinam: Is it well-regarded overseas as well?
Fukuda: It’s high. I think this is a brand that gets direct feedback from overseas, including through social media.
Fuinam: Will it continue to grow from here?
Fukuda: That’s right. I get the impression that it’s already been naturally accepted as a fashion trend overseas, but there’s still room for growth in Japan. I’d like to further convey the appeal of this brand through our stores, marketing campaigns, and collaborations.
Okajima: It’s a brand where you really appreciate its quality once you try it on, so I’d love for more people to give it a try.
