Held on a grand scale in a popular area.
The first-ever “Daiwa Pier 39” pop-up in South Korea was held from September 18 to 30. The venue was the “KREAM DOSAN FLAGSHIP STORE” in Dosan, Gangnam-gu, Seoul. This store, which opened just last year, is located in a fashion district that has been gaining attention in recent years, lined with everything from global brands to Korean and Japanese streetwear labels.
With its chic cafes and diners bustling with locals, you can easily spend a whole day exploring the area. The area is currently undergoing redevelopment, and it looks like new attractions will continue to pop up one after another.
The “KREAM DOSAN FLAGSHIP STORE” sells apparel, sneakers, and lifestyle goods on the second floor, while the pop-up space on the first floor has been a venue where world-renowned brands have showcased their unique styles. The 2026 Fall/Winter lineup from will be on display at this vibrant hotspot.
This season, is launching a collection that reinterprets 1980s “old fishing.” The highlight is how the collection incorporates classic elements into its designs and details while updating the materials that were mainstream at the time with newly developed materials created using modern technology. Let’s take a look at some of them.
