Tennis, WE LOVE NIKE, to LeBron.
Fuinam: After that, Clear Jade expanded beyond the “Air Max 1.”
Kojima: Personally, I’m particularly fond of the tennis shoes that feature the colorway from the “Air Max 1 ”Elephant’” we designed. This colorway has been incorporated into the performance tennis shoe, the “Court Zoom Vapor RF.”
NIKE Court Zoom Vapor RF (Released in 2017)
Fuinam: So it’s even made its way into tennis shoes, then.
Kojima: It was a deeply moving experience. I was also particularly impressed that world-class athletes actually wore these shoes during their matches. This pair is autographed by the athlete himself.
Fuinam: And then, in 2018, “WE LOVE NIKE” was launched.
Okajima: That was right around the time I joined “Atmos.” I had just started working there part-time. I really wanted the “95” Clear Jade from the “WE LOVE NIKE” collection, but since I was new, I couldn’t even bring myself to say, “Please let me buy these” (laughs). I finally managed to buy them when they restocked a little toward the end of the year.
NIKE AIR MAX 95 “We Love Nike” (Released in 2018)
Kojima: Back then, we were using Clear Jade on all kinds of models. “WE LOVE NIKE” generated a huge response, and I think that was the period when Atmos’s Clear Jade really took off.
Fuinam: It was also featured in the “LeBron 16 Low” in 2019.
Kojima: That was another interesting project. While Jordans are basketball shoes, they’re also worn around town. On the other hand, the LeBron line at the time had a strong performance focus. So we wondered: What would happen if we incorporated the colorways of popular sneakers into a performance basketball shoe? As part of that experiment, we used Clear Jade on the “LeBron 16 Low.”
NIKE LeBron 16 Low (Released in 2019)
Okajima: I think that model served as a reason for people who didn't usually wear Revlon to give it a try.
