








-
Ryo Komuta
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Hiroshi Yamamoto
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Yosuke Ishii
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Jun Nakada
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Shinri Kobayashi
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Ryo Muramatsu
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Rei Kawahara
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Keisuke Kimura
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Shun Koda

Youtuber now.
Suddenly I got hooked on Youtube and Youtubers. It started with soccer-related videos, and now it's all about comedy. I'm still shaking from the awesomeness of the Kajsaq channel. It's just the right amount of hot water between TV and radio.





SSZ.
S.S.Z.'s "Isa Kamakura" Collection

It's love, love.
I think BEAMS is a really interesting company. There are a lot of people who are well versed in all kinds of fashion and culture, and everyone is unique. From the perspective of a media person like myself, it is a treasure trove of material. Among the zoo of animals that make up BEAMS, Tadayuki Kato has a particularly unusual talent. He is the director of the SSZ. brand, a buyer for the surf and skate department, and a farmer living in Kamakura. Yes, he is a man of many talents. Mr. Kato is known for his handmade zines that he produces each season, and the amount of passion he puts into these zines is incredible. If you have seen the previous issue of Unplugged, you may have heard about it. Mr. Kato has chosen Kamakura, his hometown, as the theme for this season's "SSZ. It is a collection filled with determination and resolve. The collection is packed with a lot of Kamakura flavor, such as the Daibutsu statue, Zen meditation, horseback archery, whitebait, and surfing. These elements, which at first glance seem difficult to handle, are skillfully incorporated without falling into the colorful category. Although I am the last person to live in Kamakura, I have no choice but to recommend it. There is nothing but love.
Daibutsu Coach Jacket ¥21,000+TAX, Daibutsu Knit ¥16,800+TAX, Zazen Pants ¥16,800+TAX
BEAMS Harajuku
03-3470-3947

doublet
Doublet embroidered set-up

The soul of the brand.
At the recent Paris Men's Fashion Week, "Doublet" held its first presentation. The theme song played at the venue was "We Are The World," which I interpreted to mean world peace and love for humanity. Mr. Ino, the designer, continues his creations with sincerity, keeping in mind the following: to entertain people with his creations, to communicate with people through fashion even if they do not speak the same language, and to keep a sense of humor in his work. When I wore a polo shirt of the 2019 SS season with a giant crocodile on it to an interview with a famous actress, she was the first one to poke me with it. I smiled and said, "That's just what I wanted. The embroidered set-up introduced here is one of our most popular items, or rather, a classic item. The quality of the embroidery is outstanding and has become an icon of the brand. We chose black as the best color to wear the soul of the brand.
Jacket ¥89,000+TAX, Pants ¥54,000+TAX
Studio Fab Work
03-6438-9575

URU
Tucked pants with urls

Elegant and defective.
There are clothes that have a good appearance. Good to look at, good to wear, beautiful form, three-dimensional silhouette, and so on... These are all positive words, but I think the power of the pattern plays a big role in this. Patterns are the blueprint of clothing. If this is not properly defined, no matter how high quality materials are used and how beautiful the design is, it will not be beautiful. In my opinion, "Ur" is at the top of the list of brands with beautiful patterns. The designer, Mr. Urushiyama, has a background as a pattern maker, so it is not surprising. The pants I chose are a perfect pair that fulfill all of my recent cravings: thick, tucked, and slightly supple fabric. A few years ago I used to wear tight pants a lot, but lately I don't feel comfortable unless they are thick anymore. I want my pants to have a little bit of badassery and sex appeal (something I don't have at all...). Then I really feel like they should be loose-fitting and still tucked in.
¥30,000+TAX
Studio Fab Work
03-6438-9575


ALONE
Alone T-shirt


Best regards, Pity.
I think graphics is a cruel world. The reason for this is that it is a place where one's good or bad taste really comes out, and there is no room for fudging. T-shirts are the most familiar canvas for graphics, but it is difficult to find a graphic T-shirt that is both tasteful and to your liking. I don't like the collages and chaos that you see all the time. If you ask me what kind of T-shirts I like, I like this one from "Alone". I also make a few items other than T-shirts, but I like this graphic sense by far the best. The back of the T-shirts are printed as well, so please take a look at them.
Each ¥6,800+TAX
western arrow
03-6434-0983

I can't run.
In addition to the progress of the magazine, business trips are all over the place, making it difficult to make time to run. This makes me feel down and less motivated to work.... Maybe today is the day I'll go for a run home. But it's raining...





OGAWAND
Oga Wand Wrap Sack

Waist pouch feeling.
The "Sakosh" is a well established item not only in the outdoor and cycling industries, but also in the fashion scene. It can hold your baggage and is easy to take out. It is convenient, but it is hard to carry on one shoulder. Then, I thought that a waist pouch that can be carried on the hip with a sense of stability would be better. I found this "Wrap Sack" by OGAWAND, which is a waist pouch. Made of stretch polyamide with excellent elasticity and durability, it has a simple shape, yet it has great storage capacity. Key loops are provided at the base of the belt on both sides, and an extendable shock cord is also included for easy access to keys and other small items. The color variations you see here and the reasonable price are also attractive. If you go to the trouble, buy a large number and choose a color to match your style for the day.
Each ¥3,818+TAX
OGAWAND
ogawand.com

karrimor
Kalimar Down Hoody

Smart and lukewarm.
I like hooded items. In cold winters, just having one keeps you warm and windproof, and if you wear it deep enough, it hides your eyes and makes you feel like you have your own space. However, if you wear a parka and a down jacket, or even a rain jacket and a hat, there will be a hood traffic jam around your face. I thought it would be better to enjoy the hood more smartly, so I got the "Indy Down Hoodie" by Kalimar. The body part is made of 650 fill power down with excellent heat retention properties, and the hood part is made of fleece that feels good against the skin. The warmth of down can be easily enjoyed with the same look and feel as a sweatshirt parka. It is also stretchable, so it can be used for small exercises. It is an item that will come in handy in the coming season as the cold weather deepens.
¥25,000+TAX
Kalimar International
03-3221-6883
www.karrimor.jp

DESCENTE
Triathlon shoes from Descente

Beautiful one tone.
DESCENTE is serious about running shoes. Last November, the company announced its re-entry into the running market with the launch of the "GENTEN" series. The elite model, with its outsole made of a material blended with graphene, which is 200 times stronger than steel, and a carbon plate in the midsole, surprised not only runners but also gear-phobes and mono-lovers. Also unveiled at the same time was the "Delta Tri OP," a triathlon shoe. In addition to features unique to triathlon, such as two loops for speedy on/off and holes in the outsole for improved water permeability, the shoes also feature a unique midsole system that maximizes the use of textile-based plates to enhance running performance. The color scheme is a clean, one-tone composition. The beautifully minimalist look, with no visible functionality, shows the seriousness of DESCENTE.
Each ¥18,000+TAX
Descente Tokyo
03-6804-5011
www.descente.com/ja-jp/special/delta_tri_op.html

Speedo
Speed Towel

Will it be a tenugui assassin?
I usually use tenugui because they are not as bulky as towels and not as small as handkerchiefs. It's just the right size and easy to use, not only as a hand towel, but also as a substitute for a bath towel, or sometimes wrapped around your head. However, if I had to raise one problem, it would be the lack of absorbency. I am thinking of adding Speed's "Micro Chamois Towel" as a new option. It is a "Speed" version of the towel that quickly becomes absorbent again after a quick wringing. The most important feature of this towel is its supple texture when dry. Moreover, it does not produce lint when cut, so you can even adjust it to your preferred size. The easy-to-carry bottle package is also attractive. I am going to get one first and see how easy it is to use.
(M) ¥1,600+tax, (L) ¥2,500+tax

tale of male homosexuality
A manga essay by Tsurugi: "Ano Koro. A Boys' Kashimashi Monogatari" is going to be made into a movie! I was surprised because I thought it would be a late-night TV drama if they were going to make a live-action version. It's been a while since I read the original story, but the "Koi ing" scene still makes me cry no matter how many times I read it. I'm looking forward to it.





CLAVEL
Clavel Sandals

With the lightness of a sandal and the martial spirit of a boot.
When I first saw them at the preview, I was surprised. They are based on ring boots, but they are sandals without heels. And they have a square toe. When you put them on, you get the impression that they are boots themselves. The look of the sandals is hard to the extreme. Although they are a variant that is far removed from the orthodoxy, I strangely liked them because this sense of mixing and matching is what fashion is all about and is somehow very current. The left one has a hard rock look with an embossed eagle, and the right one has a western look with decorative stitching on the instep. Personally, I prefer the western style. I want people to see these heels, so I guess the pants to match are ankle-length boot cut. Western style is slowly gaining momentum again. I think this is a pair that will give you a desire for styling.
Left ¥48,000+TAX, Right ¥47,000+TAX
High Bridge International
03-3486-8847

NEAT
Neat overalls

Before you miss the boat.
."Vintage Clothing Summit 8I have been interested in overalls ever since I saw Mr. Kurihara introduce them in Perhaps by coincidence, I found a series of people I personally consider fashionable wearing vintage overalls after that. I have been checking vintage clothing stores for a while, but I haven't been able to find anything that I like. Faded or damaged denim is one of the best parts of vintage clothing, but when I wear such items, I inevitably end up looking like a hard worker. That's where the "NEAT" overalls come in. The two tucks at the waist and moderate taper create a beautiful silhouette. The bib is set high for a sleek appearance. The material used is lightweight hopsack. It is also perfect for the coming season. Overalls without the work-fashion fussiness, this is exactly what I was looking for.
¥40,000+TAX
western arrow
03-6434-0983

F/CE.®
F.C.E. coat

Another refill this spring.
A look back at the 2019 AW season's splurges,The coat from "F.C.E." was the most popular item.The silhouette of the dress is a drop-shoulder loose-fitting silhouette. It has a loose silhouette with drop shoulders, but it never looks loose because of its overall cohesiveness. I liked this sense of balance so much that I wore it every day. People around me would often ask me, "Where did you get that? I was a picky eater, both in terms of clothes and food, so I liked it. I'm a picky eater when it comes to both clothes and food, and I tend to only eat second helpings of things I like, so I looked for a coat from "F.C.E." for this spring as well. What I found was the madras check wrap coat shown here. The silhouette is exactly the same as the one I wore the previous season, but this is a variation with a detachable hood. The seemingly soft material is waterproof, with watertight zips on the pockets. It is an excellent item that can be worn in a variety of ways depending on one's mood and outfit, and even on rainy days, it is a piece of clothing that can be worn without a hitch. It looks like I will be wearing only "F.C.E." coats this spring.
¥66,000+TAX
root
03-6452-5867
root-store.com

bal
Bal sweatshirt parka

Lots of pockets.
I have often professed my love of pockets in this "Shopping Addict" for some time now. I have introduced all kinds of items with full pockets, such as hunting jackets and fishing vests, but this time it is a sweatshirt parka. This design with four pockets of various sizes on the front is very unlikely, isn't it? The pockets are made of durable material and have gussets so you can throw things in without worry. Each pocket has a flap and a zip, so you don't have to worry about your stuff falling out. If you are on holiday, you can fit all your belongings in this one piece of luggage without carrying a bag. In addition to its convenience, the design is also excellent, with a modern, street-style feel. It is rare to find a sweatshirt parka that makes such a big impact, except for graphic sweatshirts. I was surprised to see that pocketfull wear has finally come this far.
¥25,000+TAX
Dear Guest
03-6452-6855
dearguest.com

Decreased immunity.
The day after returning from a business trip to Paris, I was struck by the flu, with a fever of nearly 40 degrees Celsius and extreme fatigue. It's nothing but the worst. By the way, it is said that the special remedy for a cold in France is cola.





Patagonia
Patagonia Men's Houdini Jacket

When in Rome, go where the locals go.
I like the way Patagonia makes things. And more importantly, I love the people who work there. When I talk to them, I can feel their love for the brand, and I can't help but lean forward and listen to them. The other day, I went to a store. I told the staff, "This is a classic item that most Patagonia employees own at least once, and the one I'm wearing right now is the same. The logo print is peeling off because I've worn it so much, but I love it. The fabric is 100% ripstop nylon. The surface is treated with a DWR (durable water repellent) finish, so it can handle a little rain or snow. It also shuts out wind, so you feel warm, and if you tuck it into your chest pocket, it can be rolled up to the size of an iPhone. And at 105 grams, it's super lightweight. That's why we bought it, right?
Each ¥13,500+TAX
Patagonia Japan Customer Service
0800-8887-447
www.patagonia.jp

TAION EXTRA
Tie-on Extra inner downs

A rising star appears.
Inner down has become a household word. Even fast fashion brands are making them, so it is safe to say that they have already penetrated the market down to the last detail. It is true that inner down is very useful. Recently, Tokyo's mild winter has made the use of cozy down jackets a bit of a no-brainer. However, if you have an inner down jacket that keeps you warm without being bulky, you can keep it in your bag like a folding umbrella and use it whenever the need arises. As you can see, the sleeves can be detached and the jacket can be worn as an inner down jacket. As you can see, the sleeves are detachable, so you can enjoy wearing it in three different ways: as a vest, with short sleeves, or with long sleeves. Moreover, it is equipped with a "heating system" that electrically warms the down when a cell phone charger is connected to the USB port in the pocket. The outer fabric is high-density nylon and the down has 850 fill power, making it an inner down that is approved by New York's ENGINEERED GARMENTS and the Paris-based boutique Merci. It's worth knowing about.
Each ¥23,800+TAX
TAION EXTRA
Instagram:.@taionextra

Riprap x kearny
Riprap and Carney sunglasses

Pensive sunglasses.
Did you know that sunglass lenses are used for different purposes depending on their color? There are various theories, but to briefly review them, gray lenses are for marine sports, green lenses are for all-purpose use, yellow/orange lenses are for use when visibility is poor such as during cloudy weather, rain, or at night, and brown lenses are for field sports. So, are these sunglass lenses for field sports because they are brown? No, it is not. It is a popular brown lens that always gives a gentle sunset-like color to your field of vision. We worked with our favorite "Riprap" and its old friend "Kearney. These Wellington-type sunglasses have a large, classic front and are made of ultra-thick celluloid fabric. The hinges and cuffs are made of deadstock 3-dot material, and the temples are made in a classic "no-core" method. The model name is "Jazz. The color and the name of the sunglasses are very melancholic!
Each ¥35,000+tax
Top two colors
Riprap
03-3865-2454
r-i-p-r-a-p.com
bottom two colors
kearny
info@kearny.jp
www.kearny.jp

the grolar bilt
The Growler Bilt's Long Bill Cap

Also known as "paparazzi caps.
Head size is 61 cm. My head size is 61 cm, which is not small enough to be flattering. That is why I am always looking for a cap with a long brim and deep enough to cover my ears. I have worn many hats in my life, and I have reached a point where I can wear a cap that I think looks best on me. Recently, I discovered the Growler Built long bill cap. I've heard that it is known as a "paparazzi cap" because of its long brim. The Growler Built is directed by the unit of well-known "Taneichi Satoru" and food director Masato Sekiguchi, based on the image of a "couch surfer" who travels with a minimum of packing. The lineup is not limited to caps, but also includes universal items seasoned with a nice saltiness. We would love to have all the colors.
Each ¥7,000+TAX
BEAMS Roppongi Hills
03-5775-1620
www.beams.co.jp/special/roppongihills/

Oh, thank you very much.
How you disappear or leave is where the aesthetics come into play. There is a saying that "old soldiers just go away," but it is a little too cool. This is my last time at Shopping Addict. I am graduating from Huinamu in a few days, not "leaving". However, I still have a lot of work to do, and I don't think I'll be able to leave cleanly at all.... I'll be stuck around until the end.





is-ness
Coat of Iznes

One step beyond the ordinary.
The brand has a long history, but recently I've been hearing the name "IZNESS" a lot. And this is coming from the mouths of clothes lovers who have had their fill of the usual clothing. Let's add the fact that it is handled by "Reshop" and "Graph Paper," connoisseurs who are not exaggeratingly the best selectors in the market today. This coat is made of a crisp material in an A-line silhouette. At first glance, it looks royal. However, if you pull on the colorful cord inside the back, you can carry it on your back when you are not wearing it, and the length shrinks so much that it creases on the back. When worn, it makes a nice accent. Looking at the collection as a whole, there are various tricks scattered throughout that are sometimes convenient and sometimes uncomfortable. For those who are getting bored with only cheap clothes, the accents must resonate as clothes with the perfect amount of salt.
¥59,000+TAX
Alpha PR
03-5413-3546
www.is-ness.com

Text
Texto Denim

Ozone-washed denim that will not save the ozone layer.
In the past few years, the most shocking trend has been "Text". They incorporate sustainability (meaning consideration for the global environment, society, and people) and create masterpieces one after another that make you want to wear them. The designer Mr. Ishikawa's "Markerware" is a little less dressy and more casual than "TEXT", which he also handles, which is also to my liking. This ozone-washed denim is a counter to the denim washing process, which is said to have a high environmental impact in the clothing industry. This denim is a solution to that process, which turns a large amount of water into waste water, by replacing it with ozone. The mechanism is that ozone is generated by plasma discharge into the air, and its oxidizing action decolorizes the denim. The denim still looks beautiful. The silhouette is also slightly tapered. Denim that you would want simply as a product, and I can't believe there is such consideration behind it. Hip.
¥31,000+TAX
parking
03-6412-8217

bfgf
B.F.G.F. mini-blanket

Taste, taste, taste three tastes.
LA artist Lilian Martinez's brand "B.F.G.F." expresses the fantastic world she creates from pop culture to nature. The artist's characteristic gentle touch, simple yet unique motifs, and gentle colors are made into blankets. If I were to display an art piece, I would prefer such a gentle work. Personally, I don't think that a piece of artwork or a solid photograph would be a good fit for an ordinary Japanese rental apartment with white wallpaper and pasted wooden flooring. I think they are too tall. I would like to decorate it with the hope of living a life worthy of such a lovely work of art, which is so heartwarming when you see it. In addition to this, I also recommend a series that depicts a certain famous company logo or character with a loose touch.
¥20,500+TAX
commune
www.ccommunee.com

Bosch
Bosch cordless jigsaw

For the bucket list.
One of the things I want to do before I die, or in other words, on my bucket list, is DIY. I have been asking myself, "Do I really want to do this? I've been asking myself, "Do I really want to do this? Yes, I will have plenty of time in a month or so. When I ask professional DIYers which brand they prefer, one of them is always "Bosch. They also gave me the following DIY family precepts: "Choose a cordless drill," "Use a single brand of batteries so that you can use them all," and "Choose a design you like so that you can use it for a long time. I already use an electric drill, but the next thing I needed was a jigsaw, so I chose this item that fulfills all these requirements. I would like to add the family motto that a jigsaw should be a powerful one to follow this item and pass it on to future generations.
¥13,300+TAX (without PST 18LIH attached battery)
Bosch Call Center
0120-345-762
www.bosch-professional.jp

Shango
I went to Shango. Do you know it? Shango. It is a nice name that you can't help but pronounce. It is a spaghetti restaurant in Gunma, a family restaurant that has been in business for about 50 years. I liked the nostalgic atmosphere as well as the taste.





BARACUTA FOR MARGARET HOWELL
Baracuta G-3 by special order from Margaret Howell

A beloved masterpiece once again.
The special-order "G-3" was introduced three years ago. In fact, it is a hidden staple of Margaret Howell, and is often released in updated fabrics and colors. As I have mentioned before, I love this jacket. The first one was given to me about 10 years ago by Takeshi Nimura, a stylist who was a great help to me at the time. I wore it until the collar wore out, and three years ago I bought a second one. I bought a second one three years ago, and as I repeatedly took it to the cleaners, the color started to fade, so I wanted to buy a new one. The new one has a unique Margaret Howell coloring that is neither black nor gray, and the contrast with the check on the inside is very nice! The lining is now cotton, which makes it more comfortable to wear. The jacket is scheduled to go on sale in March. Personally, this jacket is definitely not to be missed..!
¥69,000+TAX
unglobal
03-5467-7864
www.margarethowell.jp

HOKA ONE ONE®.
Hoka Oneone™ sneakers

The ideal form of waterproof shoes.
In the past few years, the Hoka Oneone™ sneaker has quickly made its way into the mainstream of the sneaker world. Many people around me wear them, and they say they never tire no matter how much they walk. Whenever I heard that, I avoided this brand because of my natural innocence. But ever since I saw the "Challenger Low GTX Wide" at last year's exhibition, my heart has been shaking. The reason is the all-black design with waterproof nubuck leather. What's more, the inside is Gore-Tex®, so I can wear them even on rainy days without worrying. I have a pair of waterproof sneakers made by a certain outdoor manufacturer, but because of the thin sole, my feet get tired after walking for a long time. On the other hand, the Hoka Oneone™ will surely provide good cushioning. The sneakers are scheduled to go on sale in mid-February. I'm thinking about these sneakers a lot, wondering whether I should buy them or not (laughs).
¥25,000+TAX
Deckers Japan
0120-710-844
www.hokaoneone.jp

Segway-Ninebot
Segway - Naivot electric kick scooter

It will change your life drastically.
Electric kick scooters have become a fixture in the lives of Parisians. Anyone can easily ride one by registering on a smartphone, and they can be found all over the city. Another attraction of these scooters is that they can be ridden and left behind. In the evening, you may see kick scooters left unattended, but in the morning they are neatly lined up in their designated spots. Seeing this makes me somewhat envious. Japan, on the other hand, is conservative in its approach. Although driving on public roads is basically prohibited, there may come a day in the near future when you will be able to ride a Segway. The photo is of a "Segway - Nybot. After kicking off with your foot, turn the lever on your hand to accelerate and pull it to brake. The maximum speed is about 25 kilometers per hour, but it is surprisingly fast. When the accelerator is applied, the vehicle moves forward very quickly. Moreover, it is equipped with a display showing the speed and LED lights for safety even on dark roads. I don't think I would want to wear a helmet, but if the ban is lifted, my life may change drastically.
¥100,000+TAX
Hasegawa Industries
06-6446-1845
www.ninebot.jp

BALMUDA
Balmuda Electric Kettle

Let's have a tea time.
I am not a coffee drinker, but a tea drinker. When I go out for lunch in the editorial office and order a set of drinks, everyone except me always order coffee. When I say "tea," people around me laugh at me and make fun of me (laughs). I always drink tea at home, but I use an electric kettle made by a certain manufacturer to boil water. It boils quickly when I fill it with water and is perfectly fine for everyday use, but one thing that bothers me is the design. To be honest, the chunky white body is not very beautiful. On the other hand, the chrome color of the Barmuda The Pot, released last November, is stylish, and the dark tone of the four-layer coating makes it look cool and makes me want to place it in a prominent place around the kitchen. I think it will make my tea time even more enjoyable. My imagination is growing inside my head right now.
¥15,900+TAX
Barmuda
0120-686-717
www.balmuda.com/jp/pot/

Japanese translation site.
When I listen to music, I really wish I could understand the lyrics in an instant. I wish I could understand the lyrics in an instant. But maybe that's why I enjoy looking at Japanese translation sites where various considerations are made.





FACCIES.
FATCHES Shirts

I wanted to imitate them.
A new record by Australian psych-rock band Tame Impala will be released in mid-February. They've uploaded a few live videos of their lead songs, which are just great. One that caught my eye was a white shirt that the vocalist, Kevin, was wearing without a thought of dressing up. After I saw it, I couldn't stop wanting a white shirt. When I was looking for a white shirt, a PR person who has been very helpful to me recommended this one from "FATCHES. I love the western motif and the material is a little thick. It was the perfect item for someone like me who doesn't look good in a basic white shirt.
¥25,000+TAX
chic
03-5464-9321

WAVE
Original Wave items

With that record maker.
WAVE," a new project born in 2017 led by Takeshi Osumi and Yuichi Yoshii, is truly a bird in the air. They have opened a store in Shibuya's PARCO and have been producing a series of original products. And here is a collaboration with "Toyo Kasei," Japan's largest analog record press manufacturer, which has led the record industry not only in Japan but also in all of Asia. Printed with graphics of both companies, the design is modern and chic enough to be worn on a daily basis. Keep an eye on Wave's efforts to connect the cultures of music and fashion to enliven both.
Sweatshirts ¥15,000+tax each, T-shirts ¥6,500+tax each
WAVE
www.wavetokyo.com

BYREDO
Baileade Perfumes

How about a gift?
Swedish fragrance brand BYREDO, which opened a permanent store at Isetan Shinjuku last year, has relaunched a perfume called "UNNAMED" for the third time. This is a product that allows you to label the name of the perfume yourself using a lettering set. In other words, you can put your own thoughts and message on a perfume that has no name, and join in the final touches to the act of creating a perfume from scratch. This is exactly what the upcoming Valentine's Day is all about, but it is also the perfect gift. It's a little embarrassing, but you can give it to the recipient by naming it after him or her, and it will be available at Isetan Shinjuku from February 1, so why not take a peek?
¥30,500+TAX
Edstrom Office
03-6427-5901

A.D.S.R.
ADSR sunglasses

Bewitching eyewear.
The theme for 's 2nd season in 2019 is "grunge," a movement that originated in Seattle in the 90s. The looks that were shown to the public were also wonderful and to my liking, with an alternative worldview produced. This model "BUKEM" is a sunglass with a pattern carved on the frame, which requires a lot of skill, although it is hard to tell from the photo. The detailed designing creates a sharp but somewhat bewitching mood. Now, if I may, I would like to go out to an outdoor festival with this eyewear and experience the music. The grunge movement may be rekindled, fueled by the resurgence of Rage and other big swells in the rock scene.
Each ¥20,000+tax
chic
03-5464-9321

Corona.
It's a cute name, but a scary one. Ebola, for example, is scary from the sound of it. Each has a fatality rate of at least 31 TP10T for corona and 251 TP10T for Ebola. By the way, influenza is less than 0.031 TP10T. Ebola is still scary.





ChahChah.
Cha Cha's pants

Discover My Golden Ratio.
In this day and age, information can be obtained with pinpoint accuracy, so information is inevitably biased. In the past, we used to wander around town looking for something good, but now we go to a store thinking, "I want that thing. So I don't get to know things by chance anymore. It is important to wander around town without any particular purpose. I came up with the idea of "Cha Cha" pants. I casually entered a store I had no intention of going into and found these pants. When I tried them on, I found that the thickness and length were both in the golden ratio. It has been a long time since I have found pants that fit so well. I may be wearing them three times a week. I now have one more brand that I can buy without even trying them on.
Black check ¥30,000+TAX, Ivory ¥25,000+TAX
nonchalant
www.chah-chah.com

HAY
Hay's Table

Ronan & Erwan Bouroullec's.
JINS" was featured in an article posted at the end of last year, with Akio Hasegawa's look in AH.H and an interview with Hama Okamoto and a conversation between Naoki Matayoshi and Makoto Tanijiri in Huinamu. The "JINS" glasses featured there were created by product designers Ronan & Erwan Bouroullec. Their products are all high-end. They are not something you can easily afford. I had given up on them, but then I discovered that the Danish interior product brand "Hay" had collaborated with Ronan and Erwan Bouroullec to create a table! The design is minimalist and soft, bursting with their unique style. They also sell other chairs they collaborated on, so I want to get the whole set.
¥100,000+TAX
hateful leopard (Panthera pardus)
www.welcome.jp/brands/hay

INVERT
Invert's jacket

Cotton and waterproof!
Of course, waterproof materials are shaky, aren't they? You could even say it is stiff. They are not comfortable to wear. I prefer the feel of cotton, linen, or wool. But I also want something with a tech factor. This brand "INVERT" is a new brand launched in the 2020SS. It is not well known yet, but I like their creativity. In particular, this big silhouette coat is made of MICRO-OX cotton, but has a waterproof function thanks to a thin film layer. What does waterproof mean in cotton? You may be thinking, "How can cotton be waterproof? The progress of chemistry and technology is tremendous. This is one of the brands we will keep an eye on in the future.
¥110,000+TAX
Alpha PR
alpha-tokyo.com

Goldwin
Goldwyn Shirts

Convenient shirt with moisture absorption and quick-drying.
It must have been about 20 years ago. The cool older skiers of the time were all wearing blue and white clothing with boldly printed characters on the body. I can't remember what the character was, but it was a big one anyway. Now they are making hybrid wear in earthy colors such as black and khaki that can be worn on the street. Yes, I am talking about Goldwyn. They have been making snow activity wear for a while, but it has only been in the last few years that they have started lifestyle wear. However, the quality is unquestionable because it is a brand of Goldwyn, a company that also produces The North Face and Helly Hansen in Japan. This coach jacket is also moisture-wicking, quick-drying, and has large pockets. It is a model that did not seem possible. We've got you covered.
¥38,000+TAX
Goldwin
www.goldwin.co.jp/goldwin

Mouth Breath, Type I, the Source of All Disease
I was so excited to make a monetary donation to the temple, but I came down with the flu early in the new year. It had been more than 10 years since I had had the flu. Even as an adult, it is hard. Washing your hands and wearing a mask is a must. Do not sleep with your mouth open!





MOONSTAR
Moonstar Loafer

A partner for faded jeans.
Moonstar is now a flying bird, as evidenced by its collaboration with Fendi for the spring/summer 2008 season. In addition to the quality of its sneakers, which we introduced in our article on Huinamu, Moonstar's leather shoes are also outstanding. Of particular interest are loafers. Based on long-selling leather shoes for students and government employees, they have been redesigned for daily use and have a sleek, elegant form. I personally like grainy leather. It's kind of elegant, don't you think? According to a user of these loafers, they are "as light as a sneaker. There is nothing more to say. I bet they would look cool with a pair of thick ice blue denim.
Each ¥20,000+tax
Moonstar Customer Center
www.moonstar.co.jp

PHINGERIN
Fingalin pajamas

Immunity from self-degradation.
I am on the verge of my thirtieth birthday, and I tend to stay at home to avoid pollen in the spring, heat stroke in the summer, and colds in the fall and winter, all with the excuse of "taking care of myself. First of all, I had to get rid of my lame high school jerseys that have become my loungewear, so I visited "Cellar," a pajama store run by Fingalin, where I reconfirmed the appeal of the familiar pajamas. The shop's attention to detail, from the flexible graphic sense to the luminescent buttons that glow in the dark to the seams that are calculated to avoid touching the skin, has continued to evolve. There is no ceiling. Incidentally, Cellar sells the original fabrics used in its pajamas, and you can also order bandanas and cushion covers made from these fabrics. In my thirties, I want to linger around surrounded by playful fabrics.
Upper left ¥34,000+tax, upper right ¥22,000+tax, lower ¥24,000+tax
CELLAR
phingerin.com

Soundcore by Anker
Soundcore by Anchor's Wakey

A three-in-one machine.
An alarm clock, a charging cable, and a smartphone. These are the three sacred items that sit in my "sleeping castle. I feel uneasy if I don't have them by my bed, but if I did, they would be in the way, actually. I was thinking that, and then I found this one. It looks like a digital clock, but it is a great device that can be used as an alarm clock, speaker, and battery charger all in one device. Not only does it check the time and set the alarm, but it can also charge your smartphone by simply popping it in and playing your favorite music or radio through the high-quality speaker via Bluetooth. With all of these features, it is a good value at less than 10,000 yen! I can clearly feel Anchor's corporate efforts. I can also get rid of the trouble I had sleeping with the charging cable wrapped around my neck. The messy bedside and waking up feeling refreshed.
¥9,999 inTAX
Anchor Japan Customer Support
www.ankerjapan.com

Moksha Chai®️
Moksha Chai Chai

Opened my eyes to the deliciousness of chai.
Moksha Chai is a chai specialty store in Nakameguro that opens only on Thursdays and Saturdays. Moksha Chai blends high-quality Indian Assam tea leaves with a variety of spices such as ginger, cinnamon, and cardamom. The chai is carefully and slowly brewed, and the menu includes craft chai sodas and sweets. The authentic chai you can taste here has a high aroma and a refreshing aftertaste that is truly delicious. This series allows you to enjoy the same excitement at home. The one on the left is a tea bag and the one on the right is tea leaves. It can be brewed with milk and drunk, but personally, I recommend drinking it straight, where you can directly feel the spice flavor. You will learn the depth of chai without exaggeration. It is the third chilled drink along with coffee and tea that has been introduced to our home. It seems that the days of being holed up at home will continue.
Right ¥1,080 inTAX, Left ¥1,728 inTAX
Moksha Chai®️
mokshachai.shop