BEAMS Run Club's Common Point of Running and Style. | feature

Beams Run Club's idea of the common point between running and style.

The relationship between sports technology and fashion is becoming closer these days. The "BEAMS Run Club," the running team of the select store BEAMS, was one of the first to catch on to this trend and incorporate it into their style. What do running and style have in common for them? We asked them to talk about their choice of gear with style, as well as their impressions of ASICS' Nova Blast.

Photo_Masataka Nakada

Text_Issey Enomoto

Edit_Hiroshi Yamamoto

I enjoy communicating through running.

When are you glad you are running?

Fujise:I originally started running to lose weight. I have actually lost weight, the drinks after running are delicious, and it is fun to talk about running with others. Running is really a good thing. Running has made me stronger, and I may have fewer hangovers (laughs).

Makino:We talk over drinks and a common topic of running. This is a lot of fun, isn't it? Through running, I have been able to expand my interactions with others and meet many fascinating people. The friendships I have made through running are an invaluable asset to me. Running has changed my life without exaggeration, and now I cannot imagine my daily life without running.

Seki:Communication through running is fun, isn't it? I am 29 years old now. Many runners are older than I am, and I am happy and enjoy being able to naturally communicate with them. And through the common language of running, I can easily get along with people from different industries. This is something I could not have done without running.

Takahashi:All the members of the BEAMS Run Club are truly enjoying running, aren't they? When I was engaged in athletics as a competitor, I could not experience that kind of feeling, so I find it very refreshing. Influenced by everyone, I have become more conscious of enjoying running myself.

Nakagawa:I also like running itself, and just running is just fun. Running and sweating is the best change of pace. Also, I love yakiniku, and the meat after running is exceptional (laughs).