The slacks and military pants create a clever sense of discomfort.
PROFILE
In 2017, he launched his channel, and now he is one of the most popular fashion people of the new generation. 19 years later, he opened his own store, Lieu, in Nishi-Azabu, Tokyo. . In addition, he has been attracting attention for his collaborations with various brands. Also, the secret story behind the production of sustainable remake bottoms told from Mr. Nakamu's point of view.YouTube (Internet video-sharing web site)Now on view at
Nakamu: The pants you produced this time were made by dismantling two pairs of your own pants. How did you come up with this design?
At first, when I was asked whether I would choose fabrics or use my personal belongings for this project, I thought I would like to do something interesting using my personal belongings. I think the word "sustainable" can be interpreted in various ways, and I felt that rearranging old clothes and rebirth them into something new was also sustainable in a sense. So, I brought some of my personal belongings with me, and when we were talking on the spot, an image of what I wanted to do suddenly popped into my head.
Maison brand wool slacks and military techno pants provided by Nakamusan's personal effects.
. The three-dimensional pockets on these techno pants are a nice accent, aren't they?
This is nice. I'm glad that I definitely wanted to use this pocket. And I like the colors. I was worried that it might be too gaudy since the colors are slightly different from each other, but the tone is consistent, so it's very well balanced.
〈Maison Special〉 Sustainable remake waist denim bottoms by Nakamu,
Other personal items of the stylist
. And in terms of details, it is 4 cm wider than the inline version, and is considerably thicker. What were your particular concerns in making the waist easy to carry?
. I wanted to recreate the feeling of oversized military pants tied tightly with a drawcord. I really like that masculine look. . Moreover, I think I can wear these regardless of my height.
Different pockets are placed on each side, creating an asymmetrical design.
Do you have your own store, "Lieu," running in parallel with your YouTube channel?
It is interesting to see how customers can find qualities in the clothes that I myself did not notice when they actually see them in the store. I often discover that they see things from that perspective. Also, even items that were unsold on the Internet are often purchased by customers who see them in the store. However, while the store is able to deeply connect with each individual, I am reminded of the power of YouTube and the Internet to spread the word. In that sense, I think both virtual and physical have their merits.
Do you have a policy when introducing items in your videos or when making items like this one?
As a matter of course, I try to only introduce items that I like. I think it's good to introduce items from various genres, but I feel that if I introduce only items that are of interest even though I'm not really interested in them, I will eventually be exposed to them. I don't feel like I'm getting into it. Also, I am not good at lying, so if I am not interested in an item, I will definitely be distant (laughs).
In that sense, were you honestly pleased with the items this time?
Of course. I had faith that we would be able to produce something good, but this is an item that exceeds my imagination. However, the number of units is quite small, isn't it?
Yes, that's right. . so this time, instead of selling them, they will be given away in a drawing.
Seriously? I wonder if it's OK for me to receive such a valuable item (laughs). (Laughs) . However, it is one of my best works, and I hope to use it for a long time.
Sustainable Remake Waist Denim Mix Shorts by Nakamu
This is a special model of the in-line wide pants, designed to be even wider , with an easy waist. The black military pants are stitched together like a patchwork, and further arranged with parts of my own wool slacks and techno pants. This gives it a different look from different angles. Due to the extremely small number of pieces produced, there will be no sales in stores, and lottery information will be announced later on the "Maison Special" Instagram page. The reference price is in the upper 20,000 yen range.
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