FEATURE | TIE UP

Translated By DeepL

Naoto Okutomi's styling at Shibuya Parco.
FASHION CRUISING in SPRING

Naoto Okutomi's styling at Shibuya Parco.

The spring/summer season of 2021 has arrived. The Corona Crisis shows no signs of abating, but the clothes that are steadily beginning to hit the sales floors are making me feel a little better. Clothes are still good. ......Think you can't be in a cheerful mood right now? No, no, no, time will pass whether you cry or laugh, and if that's the case, you have to dance. That's why I went to Shibuya PARCO, where the hottest fashion brands are lined up, with Naoto Okutomi, who runs a vintage clothing store, DJs, cooks takoyaki (octopus dumplings)......, and is active in many other fields based in Shibuya. We invited two of our friends who know each other well as models and took the liberty of styling and shooting fashion while visiting four stores!

  • Photo_Hidetoshi Narita
  • Text_Masahiro Kosaka (CORNELL)
  • Edit_Yuri Sudo

If only someone like TOMMY had been around when I was 18 or so.

SPOT5 Izakaya "Masaka

Sour lemon and VEGAN gyoza and VEGAN fried chicken. Gyoza and fried bean curd set menus are available for lunch, and small dishes can be enjoyed with drinks at night. The original signboard character "Masaka-kun" welcomes you.
Phone: 03-5422-3020
*To place an order with UberEatsthis way (direction close to the speaker or towards the speaker)from (e.g. time, place, numerical quantity)

Thank you very much for your time today. Actually, the process is now taking an hour longer than we had expected.

All:(Laughter).

Okutomi:We do this every day with our customers. There are customers of all shapes and sizes, each with their own likes and styles, and they choose their clothes in between our suggestions. I feel that styling work is not so different.

I see.

Okutomi:Especially since I see the two of them quite often, I have a general idea of what clothes look good on them.

Kato:Recently, I often buy clothes on Mercari, but the clothes that TOMMY chooses are very interesting. I think there are a lot of young people today who say, "I don't know what to wear." If there had been someone like TOMMY around when I was around 18, it would have been very reassuring.

Okutomi:That's nice of you to say. But I've been shopping online lately too. Like this set-up I'm wearing today. It's fun, isn't it?

Online, you can pinpoint exactly what you are looking for, and in a physical store, you can shop with the added value of the thoughts and background of the creator and the deliverer. Nowadays, I feel that many people are using both online and brick-and-mortar stores. That is why I feel that customer-oriented stores like "BOY" will be operating even more vigorously in 2020.

A VIRGIN:I think there are a lot of people buying clothes now.

Okutomi:You're going to want it.

The three of us said it had been a long time since we had been to an izakaya. Even the toast was somewhat fresh.

INFORMATION

Shibuya PARCO

Address: 15-1 Udagawa-cho, Shibuya-ku, Tokyo
Phone: 03-3464-5111
Hours: 11:00 - 20:00
*Opening hours are shortened to prevent the spread of coronavirus infection. Please inquire at each store when you visit, as this may change depending on the situation.
shibuya.parco.jp

This year's spring/summer collection is now available on the special "SHIBUYA PARCO S/S NEW LOOK" page. A limited time offer campaign is also being held at the same time.
For more informationCheck from

SHIBUYA PARCO S/S NEW LOOK Campaign Details

1) Shibuya PARCO only! 1,500 yen discount coupon
PARCO ONLINE STORE (Shibuya PARCO store) is offering a coupon for ¥1,500 off a purchase of ¥15,000 (tax included) or more. Coupons can only be combined at the same store.
Coupon code at checkout[shibuya1500]Please enter the following information.
Period: Tuesday, February 9, 12:00 - Sunday, February 28, 23:59
For more informationCheck from

Can be used at all PARCO ONLINE stores! 3,000 yen discount coupon
A coupon for ¥3,000 off a purchase of ¥30,000 (including tax) or more is being distributed at all PARCO ONLINE SHOP stores. Coupons can only be combined at the same store.
Coupon code at checkoutP210113]Please enter the following information.
Period: January 13 (Wed.) 12:00 - February 28 (Sun.) 23:59
For more informationCheck from
PARCO ONLINE STORE

Shibuya PARCO × Wolt Special Campaign
During the period, 865 (PARCO) yen discount for the first order of Wolt at restaurants in Shibuya PARCO.
Coupon code at checkoutPARCOPlease enter the following information.
Furthermore, until February 28 (Sun.), delivery within 1.5 km is free of charge. (A flat rate of ¥149 is also available for delivery over 1.5 km.
Period: February 14 (Sun.)
For more informationCheck from

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