FEATURE | TIE UP

Translated By DeepL

About GERRY COSBY A+C designed by Goro.
GERRY COSBY ARCHIVE & CRAFTS

About GERRY COSBY A+C designed by Goro.

Gerry Cosby A+C, a new line by the American casual brand Gerry Cosby, which was born with ice hockey as its background, has been launched. Goro Nakatsugawa of the Ikenoue store "MIN-NANO" was in charge of the design. Mr. Nakatsugawa and the store's buyer, Shingo Arai, talk about the appeal of this collection, which is being released as an exclusive item for "BEAMS".

We made a conscious effort to reach people of all ages and genders.

I would like to know more about your "current mood".

Arai:Goro, you haven't changed your style since long ago. To me, that is the most fashionable thing about you, and I learn a lot from you.

Nakatsu River:There may be some minor changes, but the basic style may not have changed. Of course, I don't wear clothes that I don't feel are in the right mood at the right time. For example, nowadays, I don't like to wear clothes with a lot of power. I don't wear clothes that have strong graphics or are hyped, because I am pulled in by the item. Rather, my current mood is to wear clothes that are just ordinary, in the size I like.

That's why I didn't put much effort into this collection (laughs). (Laughs) There are no technical gimmicks. But I simply wanted to make something catchy that people could wear casually and pick up without any knowledge of how to wear it.

Arai:This time you didn't use the "minnano" sign. I think that was very important. Usually when we collaborate with "minnano," it is mostly Goro's fans who come to the store and buy our products, but I think this collection is clothes that can approach people who are not fans of Goro. In the past, we would have limited the collection to "BEAMS T Harajuku," but this time, we are selling the collection widely, starting with sales at "BEAMS Harajuku" on Friday, April 16, followed by sales at "BEAMS Kumamoto" on Friday, April 23, and online, so we are quite enthusiastic about the collection. Goro mentioned earlier that "this time was a challenge," and it is quite a challenge for "BEAMS" as well.

Nakatsu River:I am a little concerned that we cannot directly reach the customers of Minnano, but I feel that we have more freedom now that we are free from that restriction. With a collaboration bearing the name of a store, you can't help but be aware of your own customers, but this time I was conscious of reaching out to a variety of people, transcending generations and genders. I would be very happy if there were customers who picked up the items simply because they were attractive, without knowing anything about me.

How would the two of you wear this collection?

Arai:I like classic styles, but that's not enough for me. I wanted to add some quirkiness. I wanted something quirky, and these pants caught my attention. The overall pattern is unique by itself, so I thought I could create a different look by adding an item like this.

Nakatsu River:I just want to wear something big (laughs). It would be nice to have all the items in this collection, but it would also be nice to incorporate just one item, like Mr. Arai does. I don't care about rules and regulations. I think that even just one item of clothing can make a statement.

Arai:It is strange that it is assertive but not hard to match. So I don't think there is anything to worry about. And the fact that this is Cosby is interesting. I think a lot of people are concerned about batting when it comes to sports brands, but I think this will be a nice diversion.

Nakatsu River:You may have a point. Some people, including myself, don't like to mix brands, but in that sense, there are no restrictions at Cosby. It is good to incorporate one brand somewhere and have people say, "What's that? It's also fun when people our age say, "Why are you wearing 'Cosby'? It's also fun when people our age say, "Why are you wearing 'Cosby'? Personally, I am looking forward to seeing how the staff at BEAMS will wear this.

Arai:We wanted to handle this product because we thought it would be "interesting" to both the generation that knows "Cosby" like we do and those who don't. We also saw many different views, including the fact that Mr. Goro handled it. I could see many different views of the product, including the fact that Mr. Goro was involved in the production of it.

Nakatsu River:If this were a legendary brand, there would be a lot of fans, and I think there would be a lot of controversy (laughs), but this time I think I was able to take it in a simple, positive direction. I had a lot of fun designing it, and I'm really looking forward to the reaction.

Arai:Yes, I am. I'm quite looking forward to it.

Pick up items

Gerry Cosby A+C WOOD STICK L/S TEE ¥7,700 Hockey stick drawn by Mr. Nakatsugawa is printed on the back print. The brand logo is on the front left chest. Available in sizes up to XXL, so you can wear it in your preferred size.

Gerry Cosby A+C AUTHENTIC TEE ¥6,600This T-shirt simply features the brand logo. The star-spangled banner motif logo is printed in a small, one-point design on the chest. The refreshing design makes this T-shirt a perfect match for the coming season.

Gerry Cosby A+C ANORAK JACKET ¥19,800This anorak jacket, with its eye-catching three-color transition, is a symbolic item of this collection. The brand name and a patch in the shape of the Stars and Stripes are attached to the back of the jacket, giving the design a 90's feel.

Gerry Cosby A+C〉SHOWER PANTS ¥17,600This iconic piece is decorated with the brand's logo in an all-over pattern. The logo is reflectorized, so it reflects light when shone on it. It is a unique item that looks great at night. The exquisitely tapered silhouette is also superb.

(Gerry Cosby A+C)SHOWER SHORTS ¥9,900Baggy shorts with a short length and wide hem. The front transition is designed with inspiration from the brand's logo. This is a piece to be worn with an anorak and a set-up.

INFORMATION

BEAMS Harajuku

Address: 1F/2F, 3-24-7 Jingumae, Shibuya-ku, Tokyo
Phone: 03-3470-3947

BEAMS Kumamoto

Address: Amu Plaza Kumamoto 1F, 3-15-26 Kasuga, Nishi-ku, Kumamoto City, Kumamoto Prefecture
Phone: 096-359-1280
*Friday, April 23, OPEN
www.beams.co.jp

Original bandanas will be given away at BEAMS Harajuku!

Customers who purchase more than ¥5,000 of this collection including tax at BEAMS HARAJUKU will receive the original bandana you see here.

*One item per person only.
*There is a limit to the number. The event will end as soon as they are gone.