FEATURE | TIE UP

Translated By DeepL

Why did the Weekend choose Forty-Seven?
WEEKEND meets '47.

Why did the Weekend choose Forty-Seven?

Forty-Seven ('47) is an officially licensed brand of MLB (Major League Baseball). It is loved not only by baseball fans, but also by many people as a fashion item. In fact, the brand has many fans in the fashion industry. As an example, the original caps of the weekend flea market unit "Weekend," formed by Mr. Kaneko of "Reshop," Mr. Oshima of "Herrill," and Mr. Nishino of "NEET," are made of "'47 CLEAN UP" by "forty-seven. We spoke with them about the appeal of "forty-seven," which captivates even genuine clothing lovers, and about its perfection as a vessel that is also compatible with "Weekend.

Similarities between Weekend and Forty-Seven.

. I see. By the way, there was an episode of "Forty-Seven" on the "Weekend" YouTube channel. Many of the "Weekend" items, such as shirts and pants, are made from patterns, but why did you base only the caps on "Forty-Seven"?

Kaneko:I wanted to make the caps look like souvenirs, and I thought it would be more like an American uncle to dare to use something he already had. If you want to express the coolness of an American uncle who wears a corporate cap, you should use "forty-seven" caps, I thought.

Westfield:People in the U.S. often make matching uniforms for their teams. It's like that.

Do you wash your caps in the washing machine normally?

Oshima-Nishino:Yes, it is.

Kaneko:I'm a washer too, but it's a little big and I wanted to shrink it , and to get a better taste.

Westfield:Come to think of it, why the name "Forty Seven"?

It was named after the company's founding in 1947.

Kaneko:Very straight (laughs).

Weekend" has changed its name in various ways to match its location, hasn't it?

Kaneko:THE WEEKEND MIYASHITA PARK, THE IMA:ZINE WEEKEND CLUB, WEEKEND Service, THE WEEKEND SHOOTING CLUB, and many others.

Who is in charge of the logo?

Kaneko:I come up with the ideas, and Mr. Oshima works on the spot beside me.

Oshima:No matter what we make, no one complains about anything, although I guess that means there is a common understanding among the three of us.

The size of the container, the way it expands, and the fact that it can be used for anything seem to have something in common with "forty-seven," which is the basis for the "Weekend" caps.

Kaneko:I think that is for sure. . We are not so set in our ways that we would change the name of our company. Also, we used to do "weekends," that is, only on weekends, but we would like to do weekdays...events held on weekdays. For example, I hear that salespeople's customers cannot come on weekends. Then it would become a "WEEKDAY" and it would be nice if we could make a cap for that as well.

INFORMATION

OSM International

Address: Niwa Building, 3-22-7 Sendagaya, Shibuya-ku, Tokyo
Phone: 03-6721-0589
Forty Seven Official Online Store

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