HOUYHNHNM RUNNING CLUB♡Special "Recommendation of Sento Run. Special!

A collaborative project by BEAMS Japan and Milk Soap to promote the wonderful culture of Japanese public bathhouses, "Sento Run no Susume. HOUYHNHNM RUNNING CLUB♡ is a special participant in this project! With the cooperation of Mizuno, we actually ran the running course that was devised by BEAMS Japan for this project, using public bathhouses as a base from which to explore the sights and gourmet food of the downtown area.

Photo_Iori Matsudaira
Text_Issey Enomoto
Edit_Hiroshi Yamamoto
　
*The mask is removed only during the photo shoot to narrow the distance between the models.

Bouncy comfort! Mizuno's new run shoe.

Mizuno Corporation Wave Rider 24 Wave Knit". The fresh combination of blue and gray colors is also attractive.

The chic color scheme of the "Wave Rider 24 Wave KnitThe "L" is colored only for ladies.

The participants' feet this time wore Mizuno's Wave Rider 24 Wave Knit. This is the latest in the long-selling Wave Rider series of standard running shoes. The upper is made of a knit material for a good fit, and the midsole is equipped with Mizuno's signature "MIZUNO WAVE" technology and "MIZUNO ENERZY," a highly resilient sole material. Participants commented on the "bouncy feel" of the shoes. I didn't have to exert any effort to move forward, so I could run easily! I was able to run easily because I didn't have to exert any effort.

INFORMATION

Milk Soap × BEAMS JAPAN "Sento no susume. 2021

www.beams.co.jp/special/teamjapan/sentou/

Jyuyu

5-4-17 Higashi-Ueno, Taito-ku, Tokyo
tel: 03-3844-8886
Business hours: 11:00 - 1:30 the next day (last admission at 1:05)
Closed: 3rd Thursday of the month
www7.plala.or.jp/iiyudana/