FEATURE

Translated By DeepL

HOUYHNHNM RUNNING CLUB♡Special "Recommendation of Sento Run. Special!
Recommendation for public bath. 2021 x HOUYHNHNM RUNNING CLUB♡♡

HOUYHNHNM RUNNING CLUB♡Special "Recommendation of Sento Run. Special!

A collaborative project by BEAMS Japan and Milk Soap to promote the wonderful culture of Japanese public bathhouses, "Sento Run no Susume. HOUYHNHNM RUNNING CLUB♡ is a special participant in this project! With the cooperation of Mizuno, we actually ran the running course that was devised by BEAMS Japan for this project, using public bathhouses as a base from which to explore the sights and gourmet food of the downtown area.

  • Photo_Iori Matsudaira
  • Text_Issey Enomoto
  • Edit_Hiroshi Yamamoto
  •  
  • *The mask is removed only during the photo shoot to narrow the distance between the models.

Original goods for bathhouse lovers.

The "Sento no Susume 2021" project, a collaboration between BEAMS Japan and Milk Soap, will begin on April 26 with pop-up stores selling sento goods and apparel items at BEAMS Japan stores.

Basin is not for sale.

The lineup of special items for bathhouse lovers includes the quick-drying T-shirts worn by the run participants, tenugui hand towels, zip cases, and other original goods featuring illustrations by Mari Yamazaki, as well as soap specially ordered by " BEAMS JAPAN Co. If you are interested in these items, please contact "Sento no suzu". If you are interested in these items, please check out the special "Sento no Susume 2021" website.

Sentou" are rooted in the community, connecting people to each other, serving as a base for community and information dissemination, and bringing happiness to all people. Whether you are a runner or not, why not take this opportunity to take a look at Japan's wonderful sento culture?

INFORMATION

Milk Soap × BEAMS JAPAN "Sento no susume. 2021

www.beams.co.jp/special/teamjapan/sentou/

Jyuyu

5-4-17 Higashi-Ueno, Taito-ku, Tokyo
tel: 03-3844-8886
Business hours: 11:00 - 1:30 the next day (last admission at 1:05)
Closed: 3rd Thursday of the month
www7.plala.or.jp/iiyudana/