FACETASM AOYAMA
Hiromichi Ochiai and DOGS at a new epicenter in Tokyo.

The contents of the shop include original items that are usually sold at the Oji store, as well as exclusive items such as caps and T-shirts produced in collaboration with FACETASM.

The most eye-catching feature of all, however, is the large car displayed in the center of the room. The mere presence of an actual car in this space was a surprise, but the fact that it was a car that visitors had never seen before was, as one might imagine, a shock to the senses.

This is "La Sade," a rare Mitsuoka car, which is also the origin of KOHH's song "Mitsuoka. Based on his actual favorite car, the exterior and seat area were updated from the "Dogs" point of view, and this custom model is, of course, available for sale. Even in the heart of the city, where fashionistas abound, their freedom and energy are still alive and well.

Mr. Ochiai said that when he made the offer to "Dogs," he had little to say about the content. The reason is as follows.

I thought, "Dogs is a crew where the moment, the moment is important, and I don't need someone else's words. So there is not a millimeter of FACETASM color in this pop-up. ...No, maybe there's a millimeter or so in there. (Laughs)"

(laughs). (Laughs.) As you can imagine, we made sure to check if cars could fit in there," said Mr. SUZU. This scene of Mr. Ochiai chatting with the "Dogs" is probably a regular occurrence.

Speaking of recent developments at Dogs, one of the most notable is the discontinuation of its long-running Web store. Considering that many retailers are pinning their hopes on online with the Corona disaster, it is more aptly described as a bizarre action than a wise decision. But in fact, since then, the number of sales and visitors has far more than doubled over the previous years.

I like all of that, and I'm really happy to have had the opportunity to see this movement up close. I like all of that, and I am very happy to have been able to see this movement up close. As a friend and fellow fashionista, I wanted to show everyone that this is cool.

Whether or not Mr. Ochiai's thoughts were conveyed to the audience is clear from the fact that a line of about 100 people formed on the first day of the event. Still, Mr. Ochiai said, "The feeling of doing this is the same whether I'm in Aoyama or Oji. I'm sure I'll stop by here again when I'm in the area. Please let me make it a hangout spot (laughs).

The energy of these people and the heads that surround them is astonishing, as "La Sade" was sold out on the first day it opened.

"The guy who bought it was one of the guys who always comes to the Dogs, a group of four, and he was like, 'Let's all go on a trip together in this thing!' Let's all go on a trip together. They are super positive," says JELLY.

"I myself feel like, 'This is what Dogs is all about, you see! I wanted it to be exciting because I asked them to do it, but I thought, "Well, I guess it turned out that way. I had hoped for a lot of excitement since I asked them to do it, but I guess it turned out that way.

People have become reluctant to make contact in the real world, and the opportunities to encounter the frenzy of crowded floors and people hanging out freely on the street have dwindled. In an age when it is difficult for new cultures and movements to emerge, this is certainly the place where the heat that is the source of such movements gathers.

After the car was sold, I got a DM saying, 'I'll pay you twice the money if you sell it to me. Isn't that bad? KOHH laughed as he said this.