FEATURE | TIE UP

Translated By DeepL

A big step forward for Red Wing, starting in Shibuya.
BRAND NEW SHOP

A big step forward for Red Wing, starting in Shibuya.

Now that outdoor activities are attracting attention due to the influence of Corona, "PARCO OUTDOOR PARK" has opened on the 5th floor of Shibuya Parco. The store features a collection of brands that release items that are not only functional, but also attractively designed. Among them, the "Red Wing Shoe Store" is the one to watch out for. While the foundation of the brand's quality and solidity has not been destroyed, the store has an air of a new wind that seems to have blown through it. In this issue, we will introduce the highlights of this new store in three sections. With whispers of an American casual wear boom on the horizon, here are the spots you should visit as soon as possible.

Focus 03_Merchandise
The boot is a well-balanced combination of strength and sophistication.

And finally, "things. The store offers everything from standard items that symbolize the brand to limited-edition products such as collaborative models. The charm of Red Wing lies in the balance between strength and sophistication," says Kakuno. We asked Mr. Kakuno, the store manager, to introduce some of the items he recommends.

RED WING 6" CLASSIC MOC From left to right: ¥41,690 , ¥47,190

Red Wing's "Irish Setter" was first introduced in the 1950s as a long, 8-inch boot, and this model was created as a continuation of that design. The moc-toe with a high degree of freedom in the toe, the adoption of a traction tread sole that does not tire even when worn for long periods of time, and other features make this item attractive not only for its rugged design but also for its comfort. I would recommend these as an introductory item to the brand."

RED WING IRON RANGER ¥46,090 each

." "Next is the "Iron Ranger" here. . They were originally introduced as footwear for people working in mines. . They have a leather toe cap on the toe, and the design is very work boot-like. So, rather than wearing them carefully to prevent them from getting dirty or scratched, I think they will become a more attractive pair if they are worn hard to bring out the flavor of the oiled leather.

RED WING POSTMAN OXFORD ¥38,500

. This is the well-known "Postman. As the name implies, this model is the most popular one in the market today, and was used by the USPS (U.S. Postal Service) in the U.S. . It has a slip-resistant sole called "Slip Resistant. The plain and easy to match design is attractive, and although I am wearing them myself today, I recommend them for their ease of matching with a wide range of styles, both on and off the street.

RED WING SUPERSOLE 6″ MOC ¥31,570

. Lastly, I would like to introduce you to the "Super Sole 6-Inch Moc. This item is made by cementing the sole to the body of the shoe, which makes it very durable. I have been working with this brand for more than 10 years, and I have yet to receive a repair request for the sole. Of course, the leather upper is thick and durable, and the all-black coloring with white stitching has a somewhat mode-like atmosphere that I find attractive.

So, we have brought you three highlights of the Red Wing Shoe Store on the 5th floor of Shibuya Parco. Since its opening, the store has been visited by customers of all ages and genders. As those with quick ears may have already caught on, the trend is said to be coming in the direction of American casual wear. Red Wing boots will be a must-have item to support such a style. It is likely to happen that by the time you realize it, the boots you are looking for have run out. In order to avoid such a situation, it would be better to check out this store, which has all three elements of "people," "products," and "equipment," as soon as possible.

INFORMATION

Red Wing Shoe Store Shibuya Parco

Address: Shibuya Parco 5F, 15-1 Udagawa-cho, Shibuya-ku, Tokyo
Phone: 03-5422-3673

Red Wing Japan

Phone: 03-5791-3280
Instagram: @redwingheritage_jp
redwingheritage.com