FEATURE | TIE UP

Translated By DeepL

Champion sweatshirts and six-party authentic.
BACK TO BASICS vol.4

Champion sweatshirts and six-party authentic.

Founded in 1919, athletic wear brand Champion has produced all kinds of masterpieces in its more than 100-year history, and it is no exaggeration to say that every fashion lover has worn their sleeves. Sweatshirts are particularly universal and cannot be left out of the discussion. Champion has continued to release many attractive items, such as the "TRUE TO ARCHIVES" line that faithfully reproduces rare archives of "Champion," the "MADE IN USA" series, and the "REVERSE WEAVE®" series that uses new materials and has been updated for the modern age. Champion continues to release many attractive items. The young, expressive people who are coloring the times wore these ever-evolving "Champion" items. What do the eyes of these three, who repeatedly input and output with a free sensibility, see in this royal brand?

  • Photo_Hiroshi Nakamura
  • Hair&Make_Karen Suzuki (Miyuki Arihara)
  • Text_Shogo Komatsu
  • Edit_Shun Koda, ,Soma Takeda

STYLE 1 It is in the "ordinary" that one's personality emerges.

PROFILE

Naeru Yamamoto
Model / Editor / Actress

While working as a model mainly for magazines and commercials, she also launched a free magazine "EA magazine" and serves as its editor-in-chief. She has been selected to play the lead role in the movie "Neko wa ranaway," directed by Rikiya Imaizumi, which will be released in March next year. She has demonstrated her talent in various fields, and there are high expectations for her future activities.
Instagram : @nairuuuuu

What kind of image do you have of "Champion"? And what was the first thing you wore?

In a positive sense, I imagine them as everyday clothes that are taken for granted. The first "Champion" sweatshirt that I consciously bought was an old sweatshirt that I still treasure today.

What attracted you to Champion?

When I look for secondhand clothes, I tend to go through them one at a time, but the Champion sweatshirt had a cute design at first glance, and the texture of the fabric was different from other sweatshirts, so it naturally caught my attention among the many sweatshirts in the lineup.

What is the design of the sweatshirt?

A collegiate one like the one I am wearing now. It has a gray body with navy letters.

What a coincidence! How do you coordinate college sweatshirts?

It's great because it's a basic design that can be worn by people of all ages. Today, I wanted to wear it "normally" with denim. As I mentioned earlier, I think there is a good point in wearing something ordinary. I feel that Champion sweatshirts can be worn in a normal way, without being too formal. In the past, I used to wear similar designs with patterned skirts and boots and heavy makeup. There are very few clothes that I can wear the same way I did back then.

You feel the universal appeal of the collection, that you can continue to wear it even if your taste in styling changes. The beaded necklace is also cute.

I made it myself, but even with this added cheesiness, I think I could have worn the college sweatshirt in a more mature way. If I had added a beaded necklace a while ago, it would have looked childish. I think that when you coordinate with basic clothes, something like a person's aura affects them and sublimates them as fashion. At first I thought of wearing a gold necklace, but it was a little too cool for me. The theme of the coordination was "normal," so I was happy to see that I could wear a beaded necklace with a college sweatshirt and still look "normal" in my own way. I realized today that I have a wider range of choices.

You are wearing MADE IN USA reverse weave ®︎. The fabric is thicker at 12.5 ounces, but how is it comfortable to wear?

If anything, I prefer thicker sweatshirts, and the tighter the ribbing, the easier it is to style. I often wear men's clothes, but I don't want to wear them oversized; I just like the design. Even if the design is good, if it's dowdy in size, it's difficult to balance the overall look. But this sweatshirt has a good silhouette because of its solid ribbing, and it's easy to match with pants.

INFORMATION

Haynes Brands Japan K.K.

TEL:0120-456-042
Champion Official Online Store
Twitter: @champion__japan
Instagram: @champion_japan
Facebook: @ChampionJapan

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