Shopping for 30,000 yen at Gordon Miller in Kuramae, Tokyo | feature

Selector 2 Apparel selected by stylists who know "Gordon Miller" inside and out.

PROFILE

Yurin Kondo

stylist

. Stylist for fashion magazines and advertisements. Her favorite car is " Mitsubishi Motors' DELICA. . Because of her work, her car is always filled with outfits and props for photo shoots.
Instgram:@kondotomomichi

Kondo-san, you are in charge of styling for the "Gordon Miller" look, aren't you?

Kondo:Yes, that's right. But I usually only thought of using it for shooting, so when I can buy it myself, it's a different story (laughs).

Yes, that's true. Recently, Gordon Miller has been strengthening its apparel line, but how do you see it, Kondo-san?

Kondo:I think men are especially attracted to garage-like workwear like that of [Gordon Miller]. Moreover, the clothes have a solid backbone and are all in line with TPO. And with the use of trendy colors and military detailing, it doesn't feel out of place when worn on the street.

Gordon Miller's clothes are actually worn by people working in the pits. I hear that products are developed by taking into account the perspectives of those working in the pits.

Kondo:This setup is usually good too.

. The silhouette is easy to move in, and of course, the cotton twill seems to be easy to wear all year round as everyday wear. There is also a wool-like polyester set-up designed to be worn over work clothes so that you can go to a business meeting right away.

Kondo:Wide is wide, but when I understand the reason for such, it makes me want it even more. By the way, if I were to buy this setup, would it be overpriced?

Yes, it is 39,050 yen for the top and bottom, so it is completely over.

Kondo:Right (laughs).

. This time, you have to give up....

Kondo:As I thought during the look shoot, they all have really beautiful silhouettes. . Also, many of the items are wrinkle resistant.

Yes, that's right. Gordon Miller" people drive a lot in their jobs, but they are made in such a way that they do not wrinkle. They often work while wearing the garments, so they are made to be washable.

Kondo:But, he said, the budget would go over (laughs).

Yes (laughs).

Kondo:Actually, there is one item I was after. These waders.

When is it used?

Kondo:Of course, it can be used for washing cars, but I think it can be used for anything. For example, I use it to spray paint props for filming. I thought it would be good for that as well.

. I heard that they have been in short supply for a long time, but the stock is finally coming back.

Kondo:Also, sunshades are really popular. A lot of people use them around work. But still, there are so many products. You really get lost.

Kondo:. I also liked the large tote bag at the entrance. It is made of the original "Gordon Miller" ballistic nylon and is completely waterproof . It would be good for travel as well; I could go for 3 days and 2 nights with just one bag, and it's lighter than it looks.

That bag is 15,900 yen.

Kondo:That's half of it! But I'd like to have that one. And I already have seat covers. One for the driver's seat and one for the passenger seat. So, next time, I would like to have one for the trunk.

Kondo:And, speaking of "Gordon Miller," I'd like to mention the containers. Stackable containers are extremely convenient. Gordon Miller was the first to offer stackable containers, wasn't it?

I heard that the product was jointly developed and made by "Lisu". At the same time, the "Lisu" inline products were also released as stackable products.

Kondo:Socks and t-shirts would be nice , too. Would you recommend these as well?

The pit team at "Gordon Miller" uses these socks heavily as well. Both socks are tough and of course, the socks have anti-odor and anti-bacterial functions.

Kondo:That's good . By the way, if I want something over $30,000 today, can I buy it myself?

Of course.

Kondo:Then I'll buy the clothes myself. Yes, it is decided!

The total cost was 29,976 yen! Lastly, what do you think is the appeal of "Gordon Miller," Mr. Kondo?

Kondo:One thing I think about is that when you search for "Gordon Miller" on social networking sites, you find that all of the photos uploaded by users have the same worldview as that of "Gordon Miller. When you search for "Gordon Miller" on social networking sites, you will find that all of the photos uploaded by users have the same world view as that of "Gordon Miller". In short, the brand's worldview is conveyed clearly. The reason for this, as I mentioned earlier, is that the "Garage" axis is firmly in place. The brand clearly states, "Wear this, use this item, and do what you want to do with it. Such a brand may seem unlikely, but it is very rare. As someone who is involved in this project, I am quite happy to know that what I want to convey is being conveyed.

Clockwise from top right: Waterproof Salopettes ¥4,180, Cordura Tote Bag XL ¥15,900, Bottle Tissue on Ladder ¥218, Step Ladder ¥4,178, Crew Socks ¥1,320, Pack T-shirts 2 sets 1 TP9T4,180