The secret to wearing the NB Sweatshirt "1000 SERIES" .

When most people think of "New Balance," sneakers are the first thing that come to mind. Among these, the 1000 series models are attractive for their design that skillfully blends classic and modern styles, as well as for their overwhelming comfort. The NB Sweatshirt Series, which inherits such a design, has now been completed. The name of the series is "NB Sweatshirt 1000 SERIES. The concept of the sweatshirt collection was born from the concept of "New Balance style," and the collection is comfortable to wear and has excellent design. How do these items look in the eyes of fashion leaders? For this interview, Ryo Miyoshi, director of "1LDK," who is a fan of sweatshirts in his private life, wears "1000 SERIES" sweatshirts. We asked him about the secret of how he wears them.

Photo_Yuya Wada
Text_Yuichiro Tsuji
Edit_Hiroshi Yamamoto

New Balance" is a brand that is down-to-earth and mature.

Miyoshi: What kind of image do you have of "New Balance"?

Miyoshi:In a good sense, I would say that the brand is guarded, or rather, it is a brand that is firmly protecting its core. Even in collaborations, I get the impression that they carefully assess the brands they are working with, and they are very sincere and serious.

In terms of outdoor brands, Patagonia has a strong philosophy, but although the content is different, I think the hard-core feel is very similar. I think it is an adult brand with its feet firmly planted in the ground, without being overly concerned with fashion.

How many pairs do you have?

Miyoshi:I think I have about 20 to 30 pairs. I started wearing them when the "990v3" came out, and I was in my late 20s at the time, but I finally started to think that I could wear them myself. Until then, I had seen my seniors wearing them and thought they were cool.

I guess I was under the impression that they were sneakers for adults.

Miyoshi:Yes, there were. . but on the other hand, when I see young girls wearing them, I think that's a good thing.