[TBSJ] Human recipe. recipe 2 Hirofumi Kiyonaga
A story about Oita's specialty, toriten (chicken tempura) and soccer.

Seinaga:When we were young, we used to skip eating and buy clothes. In the old days, people used to buy "food, clothing, and shelter," but now the order of things is "food, shelter, and clothing.

Toba:Nowadays, we are in an era of dressing up in inexpensive brands and eating good food, aren't we?

Seinaga:In the past, being able to wear a brand was strong, but nowadays being able to make reservations at popular restaurants is stronger. My sense is that "Sof" has a score of 3.6 to 7 on the food log, while "Supreme" is in the 4-point range (laugh). I think a score of 3.6-7 is about right for getting reservations. I told Mr. Toba that a score of 3.6 to 7 would be just right for getting reservations. I said to Toba-kun, "Wouldn't you hate it if you get a score or a star, but you have to keep turning down people you know?

Toba:I like the atmosphere of Hotel's because it's not too stuffy. Hotel's" is currently (as of November 2022) rated 3.74 on the food log, while "sio" is 3.93. I think of Hotel's as a restaurant that is easy to use, but not everyone can aim for that level. After all, we want to win Michelin, and people think that a restaurant with a score of 4 or higher on the food log is better. I am not denying that, it is just a simple stance, but if I were to use a metaphor, I would say that I don't like that kind of thing.

Seinaga:I think a score of about 3.6 would make the staff and those around them happiest. For example, when I eat dinner with my girlfriend, it's hard to send her to a restaurant with a low score on the food log as a candidate. When I think about it, I think it would have been better in the days when there was no scoring.

Toba:To live in a world of other people's criteria is a kind of cessation of thought, and it means that we stop the process of choosing. There is an essential difference between buying something because it is selling well and buying something because you love the brand. If we talk about the dots, it becomes about fashion, not culture. When you try to find a space like "Hotel's," you end up with a need in the world, and as a result, people say you are good at marketing.

Seinaga:Although my character set is a little different from Toba-kun's (laughs), I might have been told the same thing in the past.

Toba:(Laughs). (Laughs.) Like Kiyo-san, I also look at things from a bird's eye view. Then I can see the space, and when I try to do something there, I end up looking at it from a marketing perspective. Is that marketing or creating the next culture? Because we have successfully found a space, we have succeeded as a result of marketing.