A new book on BEAMS, edited together with director Motoki Yoshikawa. Chapter 4: "Nulbarich JQ and his insatiable pursuit of fashion

BEAMS will establish the seasonal theme of "URBAN ACTIVITY LABO" for the fall/winter 2022 season. How should we go about capturing the wide variety of clothes created from the "imaginary laboratory for urban activities"? We explore how with Motoki Yoshikawa, director of the men's casual department.
This time, the guest was JQ from Naribarich, who Mr. Kikkawa says is a big fan of the brand, and while trying on "BEAMS" clothes, they discussed each other's sense of fashion as well as their particular items.

Photo_Teppei Hoshida
Hair&make_Daiki Okinaga
Text_Yuichiro Tsuji
Edit_Yuri Sudo

PROFILE

Japan Quality Assurance

Frontman and producer of the band Nulbarich, popular for their soul, funk, and acid jazz based music. Only two years later, the band held a live concert at the Budokan and the tickets were sold out immediately. He has performed numerous live shows not only in Japan, but also in Seoul, Taipei, Shanghai, and other cities.
Instagram:
"at" markmrjeremyquartus

PROFILE

Motoki Yoshikawa

He joined BEAMS in 2001 and after gaining experience as a store staff, he became a buyer of men's casual wear in 2012. 2015 he was appointed to the position of chief buyer and is currently a director.
Instagram:
"at" markyoshikawamotoki