Mr. Tanaka and Ms. Kuboshita were both present at the "TOKYO FASHION AWARD 2023" award ceremony. The two of you have been in communication with each other since you were both working at UNIQLO in New York, right?
Tanaka:Yes . I consulted with them when I launched my brand.
Kuboshita:I think we talked about what kind of brand we wanted to do and what kind of brand we wanted to become. From a career standpoint, I thought that I could not fail.
Tanaka:Vaguely, but from that time on, I thought that I wanted to become a brand like Levi's or Haynes. Those two brands have modified their products to fit the times, haven't they? For Haynes, underwear became T-shirts for going out, and for Levi's, denim, which used to be working wear, became fashionable wear.
Kuboshita:Denim is an invention.
Tanaka:So, yes . So, it is not just about making jeans and T-shirts, I wanted to create a brand that was started by someone's will and has lasted for more than 100 years, and as a result of continually updating it to fit the modern age, it has now become an essential part of our lives. . If I was going to start a brand, I wanted it to be something that would last for a long time.
Kuboshita:I don't want to be consumed as a fashion statement.
This is the brand's statement: "Clothes that weave together the past 100 years and the next 100 years. Clothes that transcend time and gender and will be loved for a long time. I see how this leads to the brand statement, "Clothes that weave through the past 100 years and the next 100 years.
Tanaka:Yes . My main goal is to create clothes that will become a new staple for many people based on new values, and to sustain them for a long time. Mr. Kuboshita really agreed with what I said at the beginning.
Kuboshita:Yes, that's right. I thought it was very nice, and I wanted to help with that.
