PROFILE
Born in 1981, he joined Text Trading (now Foot Locker ATMOS Japan) in 2000. Currently, he is the senior director of men's wear for ATMOS, where he is in charge of overseeing the store's operations and buying.
01：Maison MIHARA YASUHIRO x atmos "BLAKEY
Collaboration model with star pattern on the upper.
HOUYHNHNM's: Let's start with the collaboration model between "Maison MIHARA YASUHIRO" and "ATMOS. The star pattern on the upper is impressive.
Kojima: The star pattern is a seasonal pattern that ATMOS is featuring for Spring/Summer 2023. We decorated the entire upper with it.
Maison Mihara Yasuhiro x ATMOS "Blakey" to be released in late January 2023. Each ￥41,800
HOUYHNHNM's: The base model also has a presence that is typical of [Maison Mihara Yasuhiro].
Kojima: This model is called "Blakey. The sole and toe guard, which have a unique shape with volume, were molded in clay by the designer Yasuhiro Mihara himself.
HOUYHNHNM's: "ATMOS" has a strong image of sneakers from sports brands such as NIKE and ADIDAS, so the collaboration with "Maison Mihara Yasuhiro" is a bit unexpected.
Kojima: "ATMOS" is a select store for shoes, so we carry a wide variety of brands without being bound by conventional ideas. We also believe that it is an important role to introduce new brands and brands originating in Japan to our customers through the "ATMOS" store. In recent years, we have been focusing on brands other than sports brands. We started carrying "Maison MIHARA YASUHIRO" about three years ago.
HOUYHNHNM's: What is the popularity of "Maison Mihara Yasuhiro" at "ATMOS"?
Kojima：The popularity of sneakers is increasing year by year. Sneakerheads and the next generation of young fashionistas, who have been exclusive to "Nike" in the past, are now supporting the brand, and we cannot take our eyes off the brand in the future.
