03:PUMA SUEDE Jeff Staple
Staple 25th anniversary model.
HOUYHNHNM's: Next, what about PUMA?
Kojima:This is a collaboration model by "STAPLE" and "ATMOS" created by Jeff Staple.
Puma "Suede Jeff Staple" to be released January 19, 2023. ¥15,400
HOUYHNHNM's: The base is Puma's classic "Suede.
Kojima: The well-known Staple icon, the pigeon, is embroidered on the side of the heel of the left foot, while a crow is embroidered on the side of the heel of the right foot.
HOUYHNHNM: I understand pigeons, but why crows?
Kojima: The pigeons represent New York, Jeff Staple's base, while the crows represent Tokyo, the base of Atmos.
HOUYHNHNM's: Jeff Staple is known as a big sneaker fan and has collaborated with various brands.
Kojima: This year marks the 25th anniversary of Staple's establishment. This "Suede" is a commemorative model. We have had a long relationship with "ATMOS" and have been working on it continuously.
HOUYHNHNM's: What do you think is the appeal of "Staple," Mr. Kojima?
Kojima:It is difficult to find another street brand that has lasted for 25 years.