03:PUMA SUEDE Jeff Staple
Staple 25th anniversary model.

HOUYHNHNM's: Next, what about PUMA?

Kojima:This is a collaboration model by "STAPLE" and "ATMOS" created by Jeff Staple.

Puma "Suede Jeff Staple" to be released January 19, 2023. ¥15,400

HOUYHNHNM's: The base is Puma's classic "Suede.

Kojima: The well-known Staple icon, the pigeon, is embroidered on the side of the heel of the left foot, while a crow is embroidered on the side of the heel of the right foot.

HOUYHNHNM: I understand pigeons, but why crows?

Kojima: The pigeons represent New York, Jeff Staple's base, while the crows represent Tokyo, the base of Atmos.



HOUYHNHNM's: Jeff Staple is known as a big sneaker fan and has collaborated with various brands.

Kojima: This year marks the 25th anniversary of Staple's establishment. This "Suede" is a commemorative model. We have had a long relationship with "ATMOS" and have been working on it continuously.

HOUYHNHNM's: What do you think is the appeal of "Staple," Mr. Kojima?

Kojima:It is difficult to find another street brand that has lasted for 25 years.