04:New Balance LUNAR NEW YEAR PACK
Chinese New Year is the motif.

HOUYHNHNM's: And the new New Balance. What is this about?

Kojima: This is a project by New Balance China , a seasonal collection called the Luna New Year Collection.

New Balance "Lunar New Year Collection" to be released January 2, 2023. Left "New Balance M2002RLY" ¥18,700 , Right "New Balance BB550LN1" ¥17,600

HOUYHNHNM's: Lunar New Year , or Chinese New Year. However, at a quick glance, it is hard to tell that the motif is the Lunar New Year.

Kojima: Look closely at the details. You will see that the embroidery on the heel and the insole are subtly decorated in garnet red, commonly known as red, which is said to bring good luck.



HOUYHNHNM: I see. The motif is a bit confusing, but it seems to be easy to wear , as it is not flashy.

Kojima: In addition to these two models, the "Lunar New Year Pack" will be available in six other models , for a total of eight models. . If you are interested, please check them out on the web, etc. In addition, a pop-up store will be open from January 2 to 9 at "ATMOS Shinjuku" to coincide with the release date. Please look forward to it as well.