05: On Cloudmonster / THE ROGER CENTRE COURT / Cloud 5
A remarkable brand born in Switzerland.
HOUYHNHNM: The last one is "On. This is the first appearance in this Series.
Kojima: "On" is also doing very well in "Atmos. The growth over the past few years has been tremendous, and the all-black and all-white models are especially popular.
On "Cloud Monster" (top) ￥18,480, "Roger Center Court" (center) ￥21,780, "Cloud 5" (bottom) ￥15,180
HOUYHNHNM's: What are the features of each of the three models you picked up this time?
Kojima: The "Cloud Monster" has an extra-thick midsole . It has fluffy cushioning. Roger Center Court" is a model developed in collaboration with Roger Federer. It is a tennis-inspired shoe. The Cloud 5 is ON's signature shoe. They are lightweight and easy to wear, and the unique lacing system allows for smooth on/off.
HOUYHNHNM's: What is the appeal of "on" in your opinion, Mr. Kojima?
Kojima: I think the appeal of this brand is its sophisticated design, which is typical of Swiss brands, and the fact that it is light and comfortable to wear.
HOUYHNHNM: Indeed. I have the impression that there are many repeat customers.
Kojima: It is also characterized by its proactive efforts to reduce environmental impact, including the use of recycled materials. . It is also supported by people with a high level of awareness.
