What happened after the Omotesando store renewal?
HOUYHNHNM's: By the way, "ATMOS Omotesando" had its long-awaited reopening on April 29. How is it going since then?
Kojima: The response has been more than we could have imagined. We have had many visitors, and the entire staff is screaming with joy.
HOUYHNHNM: The Harajuku-Omotesando area is crowded, isn't it? You could say that it has returned to the pre-Corona days.
Kojima: No, I think it may exceed the area in front of Corona. During lunch time, all the restaurants are full and there are huge lines, and we have a hard time finding a place to have lunch.
HOUYHNHNM: The number of foreign tourists is increasing, how about "atmos"?
Kojima: We have many visitors from all over the world. . Especially many of them are from Southeast Asian countries.
HOUYHNHNM: Speaking of Southeast Asia, "atmos" has opened stores in Thailand, Indonesia, and Malaysia.
Kojima: This has spread awareness among the local people, and it seems that people are thinking, "If I go to Japan, I'll stop by ATMOS.
HOUYHNHNM: I see. That's how much recognition you have in the local community.
Kojima: The opening of stores in Southeast Asian countries was a policy formulated by the founder and former president, Hidefumi Honmei. A restaurant is only as good as its reputation. Therefore, he said, "We will open more and more stores in Southeast Asia, where ATMOS is not yet well known. I am again impressed by his foresight.
HOUYHNHNM: The seeds that Mr. Honmyo has been sowing over the years are now finally bearing fruit.
Kojima: Yes, that's right. . That identity has been passed on to the next generation of the current "atmos" staff, including myself.
HOUYHNHNM: In addition, I hear that you are planning to open a store in the Philippines this summer.
Kojima: I am personally looking forward to opening a store in the Philippines. ATMOS has been operating under the banner of "TOKYO TO THE WORLD. Without changing that direction, I would like to continue to implement measures that will allow sneaker freaks around the world to enjoy our products.
