FEATURE | TIE UP

Translated By DeepL

Ayumu Hirano encounters a new world. Vol.3 Coffee and Clothes .
with UNIQLO , without board

A new world that Ayumu Hirano encounters.
Vol.3 Coffee and Clothes.

Ayumu Hirano won the gold medal in the men's snowboard halfpipe at the 2022 Beijing Winter Olympics. Hirano, who has devoted so much energy and time to his sport that it could be said he has devoted his entire life to the challenge, has begun to look outside of the sport as if he were taking a breather. Where does his curiosity lead him? Wearing clothing from "UNIQLO," HOUYHNHNM's and Mr. Hirano enter a new world of ramen, coffee, and vinyl records.

  • Direction&Styling_Akio Hasegawa
  • Photo_Seishi Shirakawa
  • Hair&Make_Kenshin
  • Text_Shinri Kobayashi
  • Edit_Shun Koda

Coffee breaks don't have to be relaxing.

Well, Mr. Hirano, how do you usually enjoy your coffee?

." "I buy it at convenience stores , and I drink coffee from specialty coffee shops. . In the past few years, I have started drinking coffee on a daily basis. . I haven't yet made it to the point where I brew it at home. . I saw some snowboarders bringing their own coffee sets on snowboarding expeditions, and I thought it was kind of cool. I'd like to do it eventually, but (to the owner) what kind of things should I start with?"

In my case, I started out using a device that made it easy to brew lattes at home, but it was a bit tedious to grind and brew every time, so I started buying already-ground beans at the supermarket and drip-feeding them at home. That was the easiest thing to do, and it still tasted really good. . I don't think you need to go overboard, especially at first. But eventually, when I tried drinking it with proper coffee beans, such as the ones I use in my own store, I realized that it was completely different.

The most popular "CHEESE TART" is an eye-catching wave of two kinds of cream, custard cream and cream cheese. The "CARROT CAKE" is a sponge filled with carrots and cream cheese.

Americano ¥550
Our original mug, designed with a curved handle, which is a nod to the store's name, "Arch (ARC)" , is a mug. . It was made by the store owner's partner, a potter. The shape is thin in order to make it light, so it is extremely difficult to make, as it distorts and breaks easily when fired.

The owner of the restaurant said, "You don't have to do anything," and Mr. Hirano seemed a little relieved at the low hurdle at the entrance.

. "I think I can do that much. I would also like to try this (while turning the coffee mill). I hear from people that the time spent grinding coffee is relaxing, and that the aroma of the coffee is very good. I would like to include that kind of time in my routine...for example, stretching, music, and coffee before and after practice, so that I can relax a little.

Coffee time is also a time of relaxation for many people. How do we make time to relax? This is a topic that Ayumu Hirano, an athlete, is very interested in.

He asks, "For example, do you find it relaxing to be at home making coffee, or what is your favorite time to do that?" . and ask the owner how he relaxes in his own way.

. "Coffee is my routine in the morning, and it's certainly a calming time, but my favorite time is when I'm tinkering with my amp. . The vintage speakers and amps in this store are also my own reworkings. Building an amplifier is a detailed process, designing which parts to put where and assembling them as I go along, but I enjoy that enthusiastic time the most."

Rather than relaxing, it is better to immerse yourself so much that you forget about time itself and feel refreshed...I guess that's what he means. When asked, Mr. Hirano says that he has become obsessed with creating a space for a third place outside of his home and practice space.

I am trying to create a place where I can rest and where people can gather . When I go looking for furniture to put there or redecorate, the time flies by. There is no right answer, and I enjoy the time I spend trying things out through trial and error, which I like and find interesting.

Two large Altec speakers, no strangers to vintage speakers. In between them are mono speakers by JBL. The high-fidelity sound of the vintage speakers is gentle. The owner, who likes to tinker with vintage audio equipment, has modified them.

The power amplifier, which uses a Philips tube amplifier, is the owner's own creation. The unique shape of the tubes and the faint light they produce are fascinating to look at. A carefully designed sound system, including a "DIATONE" preamplifier, welcomes visitors.

INFORMATION

UNIQLO Global Brand Ambassador Site

www.uniqlo.com

ARC

Address: 2-3-4 Torigoe, Taito-ku, Tokyo
Phone: 03-5829-4145
Hours: 10:00-23:00, Sat. and Sun. 8:30-23:00, open year-round
Instagram: @arc__coffee